News

Exclusive Subscriber Content

Martinez named to South Plains College president's list

News Staff
Saturday, January 10, 2026
Estevan Martinez of Hereford, TX, was named to the South Plains College Fall 2025 president's list.Martinez was among more than 400 students named to the list.To qualify, students must earn a GPA of 4.0 and complete a minimum of 12 credit hours.South Plains College is a twoyear community college...

Exclusive Subscriber Content

South Plains College announces Fall 2025 dean's list

News Staff
Saturday, January 10, 2026
South Plains College congratulates over 800 students named to the Fall 2025 dean's list.Trinity Luna of Dimmitt, TX Marcus Morales of Hereford, TX To qualify, students must earn a GPA of 3.25 or higher and complete a minimum of 12 credit hours.South Plains College is a twoyear community college...
Tickets still available for chamber banquet

Tickets still available for chamber banquet

Exclusive Subscriber Content

Tickets still available for chamber banquet

News Staff
Saturday, January 10, 2026
Tickets and tables remain available for the Deaf Smith County Chamber of Commerce Banquet set for Saturday, Jan. 31 at 6 p.m. at Hilltop Event Center in Hereford.The banquet is one of the biggest events in Deaf Smith County each year, and this year will welcome back J’s Dueling Pianos.
Early Primary Election voting Feb. 17, Republicans announce candidate forum

Early Primary Election voting Feb. 17, Republicans announce candidate forum

Exclusive Subscriber Content

Early Primary Election voting Feb. 17, Republicans announce candidate forum

From Staff Reports
Saturday, January 10, 2026
Early voting for the Deaf Smith County Republican and Democratic Primary Election is set for Feb. 17.Also, coming up Thursday, Jan. 29., Deaf Smith County Republicans are hosting a Candidates Forum at the Hereford Civic Center from 6 p.m. to 8 p.m.The event will feature local and state Primary...
Rosie belongs to Nancy Jacobs. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Rosie belongs to Nancy Jacobs. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Exclusive Subscriber Content

Pet Pic of the Week

News Staff
Saturday, January 10, 2026
The Lady Whitefaces finished second at the Brownwood TexasBank Holiday Classic held during the Christmas break. Congrats Lady Herd!

The Lady Whitefaces finished second at the Brownwood TexasBank Holiday Classic held during the Christmas break. Congrats Lady Herd!

Exclusive Subscriber Content

HERD HOOPS

News Staff
Wednesday, January 7, 2026
Subscribe to