Business of the week shout out! The Hereford cheerleaders are excited to recognize our very own WHITEFACE FORD dealership as our business of the Week! A huge THANK YOU to WHITEFACE FORD for being a supporter of the Hereford cheer booster club! Your continued support helps us cheer louder and stronger, and represent our community with pride! Pictured are (from left) Arianna Ceballos, Makyra Mungia, Jon Galland and Makayla Mungia.

QUIZ BOWL CHAMP

TAKING FIRE PRECAUTION--Well aware of the huge fuel load present going into fall and leading on to the winter and spring fire season, Deaf Smith County commissioners approved providing fire breaks to private landowners at their October 14 session. Fire breaks can buy precious time for fire crews to arrive. Even with the aid of helpful neighbors, wildfires spread fast and minutes count. (Photo by Jim Steiert)

Francesca belongs to Cristal Dudley. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Consistent summer rains spur this year’s pumpkin harvest

PAINTING ONE DAY--During the Happy One Day 4-H observance on Saturday, October 11, Deaf Smith County 4-Hers worked to make the best better by putting a new coat of paint on the Welcome to Hereford sign on the north side of Hereford. Laying on new paint are 4-Hers Johan and Josef Grotegut, Macy Betzen and Sam Detten. Civic club signs were removed while the painting was in progress and will be put back in place once the project is completed.