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FAVORITES--Among tried and true lures for the author when fishing bass waters are the Creme Worm, Beetle Spin, Rooster Tail and the topwater blast inducer, the Jitterbug. All have caught fish on water where the author had no clue what to try.

FAVORITES--Among tried and true lures for the author when fishing bass waters are the Creme Worm, Beetle Spin, Rooster Tail and the topwater blast inducer, the Jitterbug. All have caught fish on water where the author had no clue what to try.

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Go-to bass lures when you don’t know what to try

Jim Steiert
Friday, May 15, 2026
In the cluttered tackle box that I sometimes take to go fishing with the grandkids, what are the lures I would reach for if I wanted Olivia or Gaelen or me to have the best chance to hook visible bass, or bass that just have to be there?
Celeste Alvarez

Celeste Alvarez

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Hereford’s Celeste Álvarez Selected for Fulbright to Guatemala

News Staff
Friday, May 15, 2026
Washington and Lee University senior Celeste Álvarez ’26 has been awarded a Fulbright English Teaching Assistantship (ETA) to teach English in Guatemala. At W&L, Álvarez is a sociology and anthropology major with minors in art history and Latin American and Caribbean Studies.

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Memorial Day flag placing May 22

Jim Steiert
Friday, May 15, 2026
Following a community tradition, volunteers of all ages are invited to participate Friday morning, May 22 in decorating the graves of local veterans with United States flags in preparation for the observance of Memorial Day, May 25.

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County approves mitigation plan, hears quarterly jail report

Jim Steiert
Friday, May 15, 2026
Deaf Smith County commissioners approved a Hazard Mitigation Plan, renovations for the County Tax Assessor and Justice of the Peace offices, an agreement for a jail monitoring system with Guardian RFID, road utility crossings, and heard a quarterly report on issues in the Deaf Smith County Jail...
Pastor Ted Taylor and Pastor Nathan Adams are holding the Time capsule to be buried on the courthouse lawn with items from life in 2026. The capsule will be opened in 50 years at the 300th celebration!

Pastor Ted Taylor and Pastor Nathan Adams are holding the Time capsule to be buried on the courthouse lawn with items from life in 2026. The capsule will be opened in 50 years at the 300th celebration!

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Buried treasure sought for time capsule

Special To The Brand
Friday, May 15, 2026
On Sunday, June 28, all of Hereford is invited to a combined church service in Dameron Park for the 250th celebration of religious freedom.America was founded on the freedom to worship God in our own way.There will be a time capsule placed in the courthouse lawn to be opened on June 28, 2076.
Pet Pic of the Week

Pet Pic of the Week

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Pet Pic of the Week

News Staff
Friday, May 15, 2026
Tama belongs to Monica Alvarez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 200 E.
Next fishing event for kids is May 16

Next fishing event for kids is May 16

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Next fishing event for kids is May 16

Jim Steiert
Wednesday, May 13, 2026
The next Texas Junior Anglers Community Fishing Day in Hereford is set for Saturday, May 16 from 9 a.m. to noon at the Josserand Aquatic Park Pond. Kids are invited to bring their families and enjoy a fun-filled morning of fishing.Tackle and bait will be provided for those kids who need it.
Johan, Josef Grotegut awarded $20K HLSR scholarships

Johan, Josef Grotegut awarded $20K HLSR scholarships

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Johan, Josef Grotegut awarded $20K HLSR scholarships

News Staff
Wednesday, May 13, 2026
Two outstanding Deaf Smith County 4-Hers have been notified of major scholarships awarded them from the Houston Livestock Show and Rodeo (HLSR) through the Texas 4-H Foundation.
WE WIN THE DERBY!-- Robert de la Cruz of First Financial Bank celebrates power pony Lady Penny crossing the finish line first in the seventh annual running of the electronic eohippus Kentucky Derby at the Hereford Senior Citizens Center Gala May 2. (Photo Courtesy of Pam McNutt)

WE WIN THE DERBY!-- Robert de la Cruz of First Financial Bank celebrates power pony Lady Penny crossing the finish line first in the seventh annual running of the electronic eohippus Kentucky Derby at the Hereford Senior Citizens Center Gala May 2. (Photo Courtesy of Pam McNutt)

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Power pony Lady Penny coins a win at HSCA 7th annual Derby

Jim Steiert
Wednesday, May 13, 2026
n Festivities garner $105,000 for CenterMechanical mounts brought home the bacon at the seventh annual Hereford Senior Citizens Kentucky Derby Run for the Roses in Bloom event to the tune of a take of $105,000 according to Vanessa Nava, executive director of the Hereford Senior Citizens Association.
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