Hereford Brand

FAVORITES--Among tried and true lures for the author when fishing bass waters are the Creme Worm, Beetle Spin, Rooster Tail and the topwater blast inducer, the Jitterbug. All have caught fish on water where the author had no clue what to try.

FAVORITES--Among tried and true lures for the author when fishing bass waters are the Creme Worm, Beetle Spin, Rooster Tail and the topwater blast inducer, the Jitterbug. All have caught fish on water where the author had no clue what to try.

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Go-to bass lures when you don’t know what to try

Jim Steiert
Friday, May 15, 2026
In the cluttered tackle box that I sometimes take to go fishing with the grandkids, what are the lures I would reach for if I wanted Olivia or Gaelen or me to have the best chance to hook visible bass, or bass that just have to be there?
Celeste Alvarez

Celeste Alvarez

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Hereford’s Celeste Álvarez Selected for Fulbright to Guatemala

News Staff
Friday, May 15, 2026
Washington and Lee University senior Celeste Álvarez ’26 has been awarded a Fulbright English Teaching Assistantship (ETA) to teach English in Guatemala. At W&L, Álvarez is a sociology and anthropology major with minors in art history and Latin American and Caribbean Studies.
Lady Whiteface basketball standout Mia Gomez has been selected as a basketball All-Star. The All-Star Game will be held in Arlington July 14-16. (Courtesy photos)

Lady Whiteface basketball standout Mia Gomez has been selected as a basketball All-Star. The All-Star Game will be held in Arlington July 14-16. (Courtesy photos)

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ALL STAR

News Staff
Friday, May 15, 2026
Irene “Grammie” Mullins 1937-2026

Irene “Grammie” Mullins 1937-2026

Irene “Grammie” Mullins 1937-2026

News Staff
Friday, May 15, 2026
Irene “Grammie” Mullins, of Hereford, Texas passed away on Wednesday, May 13, 2026, in Hereford at the age of eightyeight.Irene was born on May 26, 1937, in Rotan, Texas, to Edgar and Lou Ada (Jarvis) Moize. She moved to Hereford in 1970.
Larry August Paschel 1933-2026

Larry August Paschel 1933-2026

Larry August Paschel 1933-2026

News Staff
Friday, May 15, 2026
Larry August Paschel, 92, passed away Tuesday in Llano TX. He leaves behind a lifetime of stories, laughter, kindness, and people who were better simply because they knew him.

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Memorial Day flag placing May 22

Jim Steiert
Friday, May 15, 2026
Following a community tradition, volunteers of all ages are invited to participate Friday morning, May 22 in decorating the graves of local veterans with United States flags in preparation for the observance of Memorial Day, May 25.

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County approves mitigation plan, hears quarterly jail report

Jim Steiert
Friday, May 15, 2026
Deaf Smith County commissioners approved a Hazard Mitigation Plan, renovations for the County Tax Assessor and Justice of the Peace offices, an agreement for a jail monitoring system with Guardian RFID, road utility crossings, and heard a quarterly report on issues in the Deaf Smith County Jail...
Pastor Ted Taylor and Pastor Nathan Adams are holding the Time capsule to be buried on the courthouse lawn with items from life in 2026. The capsule will be opened in 50 years at the 300th celebration!

Pastor Ted Taylor and Pastor Nathan Adams are holding the Time capsule to be buried on the courthouse lawn with items from life in 2026. The capsule will be opened in 50 years at the 300th celebration!

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Buried treasure sought for time capsule

Special To The Brand
Friday, May 15, 2026
On Sunday, June 28, all of Hereford is invited to a combined church service in Dameron Park for the 250th celebration of religious freedom.America was founded on the freedom to worship God in our own way.There will be a time capsule placed in the courthouse lawn to be opened on June 28, 2076.
Pet Pic of the Week

Pet Pic of the Week

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Pet Pic of the Week

News Staff
Friday, May 15, 2026
Tama belongs to Monica Alvarez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 200 E.
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