News

Fifth Fiesta Down Main forthcoming October 25

Fifth Fiesta Down Main forthcoming October 25

Fifth Fiesta Down Main forthcoming October 25

Jim Steiert
Wednesday, October 22, 2025
There are possibilities of a classic fall afternoon for the fifth annual Fall Fiesta Downtown, staged by the Hereford Beautification Advisory Board, at least according to the long-term forecast that calls for warm and sunny conditions The event, set for Saturday, October 25, will have an earlier...
AREA QUALIFIERS

AREA QUALIFIERS

AREA QUALIFIERS

News Staff
Wednesday, October 22, 2025
The Mighty Maroon Marching Band Received a Division I rating in Class 4A meaning it will advance to the Area Marching Band Competition Saturday in Abilene at Shotwell Stadium at 3:15 p.m. (BRAND photos/Jeff Blackmon)

Chuck and Mark go Underground

Chuck Bednorz
Saturday, October 18, 2025
Ok, so a lot of my stories are prefaced by the assertion that I’m not a complete idiot, and then I go on to relate a tale which would seem to contradict that statement.This causes me a considerable amount of quiet reflection.
Jeff Blackmon

Jeff Blackmon

LAUGHS OF THE WEEK

Funny State Laws Illinois
Saturday, October 18, 2025
Compiled off the Internet by Jeff Blackmon, Publisher of the Hereford BRANDIf any person has a puppet show, wire dancing or tumbling act in the state of Indiana and receives money for it, they will be fined $3 under the Act to Prevent Certain Immoral Practices.
HERE THEY COME!--Sandhill crane season opens just one week from today, while goose seasons in the Western Zone that includes the local area open November 1. Kevin Kraai, Waterfowl Program Leader with the Texas Parks and Wildlife Department, says he expects a very good sandhill crane and goose season in the Texas Panhandle. (Photos by Jim Steiert)

HERE THEY COME!--Sandhill crane season opens just one week from today, while goose seasons in the Western Zone that includes the local area open November 1. Kevin Kraai, Waterfowl Program Leader with the Texas Parks and Wildlife Department, says he expects a very good sandhill crane and goose season in the Texas Panhandle. (Photos by Jim Steiert)

Prospects are for a decent 2025-2026 goose, sandhill crane season

Jim Steiert
Saturday, October 18, 2025
Here they come, ready or not, like the first early morning flight slipping in on a hustling group of hunters before the decoys are fully set.
La Madre Mia met for dinner and a movie in Amarillo on October 9. They saw the movie Soul on Fire on its opening night at Cinergy. Members present are pictured ready to see the movie.

La Madre Mia met for dinner and a movie in Amarillo on October 9. They saw the movie Soul on Fire on its opening night at Cinergy. Members present are pictured ready to see the movie.

La Madre Mia Study Club meets for dinner and a movie

News Staff
Saturday, October 18, 2025
La Madre Mia Study Club met for dinner and a movie in Amarillo on Thursday, October 9. Members met at Rosa’s Cafe on Soncy to eat dinner and have some fellowship before driving over to Cinergy Movie Theater to see the movie Soul on Fire on its opening night. The movie was inspirational and touching.
Business of the week shout out! The Hereford cheerleaders are excited to recognize our very own WHITEFACE FORD dealership as our business of the Week! A huge THANK YOU to WHITEFACE FORD for being a supporter of the Hereford cheer booster club! Your continued support helps us cheer louder and stronger, and represent our community with pride! Pictured are (from left) Arianna Ceballos, Makyra Mungia, Jon Galland and Makayla Mungia.

Business of the week shout out! The Hereford cheerleaders are excited to recognize our very own WHITEFACE FORD dealership as our business of the Week! A huge THANK YOU to WHITEFACE FORD for being a supporter of the Hereford cheer booster club! Your continued support helps us cheer louder and stronger, and represent our community with pride! Pictured are (from left) Arianna Ceballos, Makyra Mungia, Jon Galland and Makayla Mungia.

CHEER BUSINESS OF THE WEEK

News Staff
Saturday, October 18, 2025
TAKING FIRE PRECAUTION--Well aware of the huge fuel load present going into fall and leading on to the winter and spring fire season, Deaf Smith County commissioners approved providing fire breaks to private landowners at their October 14 session. Fire breaks can buy precious time for fire crews to arrive. Even with the aid of helpful neighbors, wildfires spread fast and minutes count. (Photo by Jim Steiert)

TAKING FIRE PRECAUTION--Well aware of the huge fuel load present going into fall and leading on to the winter and spring fire season, Deaf Smith County commissioners approved providing fire breaks to private landowners at their October 14 session. Fire breaks can buy precious time for fire crews to arrive. Even with the aid of helpful neighbors, wildfires spread fast and minutes count. (Photo by Jim Steiert)

County approves providing fire breaks for private landowners

Jim Steiert
Saturday, October 18, 2025
Deaf Smith County Commissioners, anticipating high wildfire danger from fall through spring, approved offering to provide fire breaks for local landowners, gave the nod to an application for an Indigent Defense grant, approved local purchase of a vehicle for the Juvenile Probation Office, and opted...
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