News

HISD FCCLA Students Shine at Regional Competition in Abilene

News Staff

Saturday, March 7, 2026

This past weekend, the Hereford ISD FCCLA chapter traveled to Abilene to compete against other FCCLA chapters from across the region in a variety of leadership and career focused events.

Whiteface of the Week

News Staff

Saturday, March 7, 2026

Hereford High School junior Pete Van Adrichem showed his drone trailer at the San Antonio Stock Show last week.

Teddy and Lola belong to Vanessa Gonzalez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Pet Pic of the Week

News Staff

Saturday, March 7, 2026

PLANNING WATER FUTURE--Dr. Chris Grotegut speaks to a field trip group on February 24 concerning grazing land management that can enhance recharge to the Ogallala aquifer. Dr. Grotegut spoke February 25 and detailed work toward a water plan for Hereford. (Photo by Jim Steiert)

Hereford Conference speakers stress balancing industrial, urban water needs

Jim Steiert

Wednesday, March 4, 2026

Steps Toward a Community Water Plan for Hereford were outlined during the Conference on Community Water held at the Hereford Civic Center with field tours February 24 and speaker presentations February 25.Dr.

DPS Advises Public to Download iWatchTexas to Report Suspicious Activity and Behavior

News Staff

Wednesday, March 4, 2026

The Texas Department of Public Safety (DPS) is reminding Texans of the iWatch-Texas program — a critical resource anyone can use to report suspicious activity or behavior in their schools and communities. Using iWatchTexas, everyone can take an active role in keeping our state safe.

Local Working Group meeting is tomorrow

Jim Steiert

Wednesday, March 4, 2026

Local farmers and ranchers and those with an interest in conservation matters will have an opportunity to voice their feelings on how conservation funding should be spent locally for the upcoming Fiscal Year 2027.

Dolores Arambula

Weekly Badger Highlight

News Staff

Wednesday, March 4, 2026

ighlight When did you attend Amarillo College?1998 - 2003What degree did you earn?Associate in EducationWhat is your current profession?Dean of Campus Operations How did Amarillo College prepare you for your current job?

Hereford Police Department & Deaf Smith County

News Staff

Friday, February 27, 2026

Deaf Smith County Sheriff’s Dept.February 4 Augustine Martinez was arrested for driving while intoxicated 3rd or more.February 6 Alejandro Carrillo was arrested for possession of controlled substance PG2 less than 1 gram.

LIGHTNING STRIKES THRICE--Ross Gomez of Post landed 14.74-pound ShareLunker 685 January 22 — the exact same Legacy Class fish he had caught on two previous occasions. Gomez brought her in the first time as Share-Lunker 641 in 2023, then ShareLunker 674 in 2025 and now ShareLunker 685. He caught the bass in the same general location each time on Lake Alan Henry at Justiceburg.

Big bass bite starts in January; Lunker landed third time at Alan Henry

Jim Steiert

Friday, February 27, 2026

While some sportsmen were planning their final waterfowl hunts of the season the 2026 Toyota ShareLunker program kicked off its 40th anniversary season at O.H. Ivie Lake and Lake Alan Henry, with Alan Henry bursting back on the big bass scene.

Church

News Staff

Friday, February 27, 2026

Jeff Blackmon, Publisher, publisher@herefordbrand.comCentral Church of ChristThe Central Church of Christ meets every Sunday at 148 Sunset, the corner of Sunset & Plains, in Hereford. Sunday School begins at 9:30 a.m.; Morning worship begins at 10:30 a.m.

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