Hereford Brand

Central Church of Christ

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Saturday, April 18, 2026
The Central Church of Christ meets every Sunday at 148 Sunset, the corner of Sunset & Plains, in Hereford. Sunday School begins at 9:30 a.m.; Morning worship begins at 10:30 a.m.; and the Sunday evening worship begins at 6:00 p.m. We also meet every Wednesday at 7 p.m.

LETTERS TO THE EDITOR

News Staff
Saturday, April 18, 2026
Dear Editor:There has been a lot of conversation surrounding the upcoming bond election on May 2nd. At the heart of it, one thing is clear: a new structure is needed.One of the biggest concerns— and a completely valid one—is the cost.

County Ag Industry Day April 23

News Staff
Saturday, April 18, 2026
The Deaf Smith County AgriLife Extension Service is involved in sponsoring a County Ag Industry Day April 23.Registration and the tour will begin at 10 a.m. at Advanta Seed at 2001 East First Street in Hereford. A tour of /Advanta facilities will begin at 10:30 a.m.

Commissioners balk at awarding City of Hereford depository

News Staff
Saturday, April 18, 2026
By Jim SteiertContributing WriterDespite a clear choice of the highest interest rate made available from a local bank, a city commission short of members Angie Alonzo and Mark Collier balked at deciding which financial institution they would award the City of Hereford depository to during a regular...
Voting starts Monday for HISD bond, city commission races

Voting starts Monday for HISD bond, city commission races

Voting starts Monday for HISD bond, city commission races

From Staff Reports
Saturday, April 18, 2026
nThe City of Hereford and Hereford Independent School District (HISD) encourage voters to go to the polls starting Monday, April 20 when early voting begins. Early voting lasts until Tuesday, April 28, and Election Day is set for May 2.
Hereford ISD Spotlight By Dr. Ralph Carter Hereford ISD Superintendent

Hereford ISD Spotlight By Dr. Ralph Carter Hereford ISD Superintendent

What if the bond fails?

News Staff
Saturday, April 18, 2026
Recently I was asked what the contingency plan is for the high school if the bond does not pass. Future steps will be discussed with the school board as to whether or not we try to continue to pursue a future bond project.
WHITEFACE OF THE WEEK

WHITEFACE OF THE WEEK

WHITEFACE OF THE WEEK

News Staff
Saturday, April 18, 2026
Hereford High School Softball Team member Lexi Vallejo was chosen as Whiteface of the Week for hitting a home run against Perryton this week.
Apollo belongs to Monica Alvarez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 200 E. Park Avenue to the Brand office to claim their prize.

Apollo belongs to Monica Alvarez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 200 E. Park Avenue to the Brand office to claim their prize.

Pet Pic of the Week

News Staff
Saturday, April 18, 2026
Pet Pic of the Week
This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on the City of Hereford. Today there is a Free Scrap Tire Clean-Up Event. City and County residents are invited to take advantage of this opportunity to properly dispose of old tires at no cost.

This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on the City of Hereford. Today there is a Free Scrap Tire Clean-Up Event. City and County residents are invited to take advantage of this opportunity to properly dispose of old tires at no cost.

Deaf Smith County Chamber of Commerce Member Spotlight

News Staff
Saturday, April 18, 2026
Deaf Smith County Chamber of Commerce Member Spotlight
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