Hereford Brand

HUNTERS VITAL TO CONSERVATION--Declining numbers of hunters and anglers are a huge concern to wildlife agencies and conservation programs. Truth be told, it's hunters and anglers who pay for conservation. (Photo by Jim Steiert)

HUNTERS VITAL TO CONSERVATION--Declining numbers of hunters and anglers are a huge concern to wildlife agencies and conservation programs. Truth be told, it's hunters and anglers who pay for conservation. (Photo by Jim Steiert)

Declining number of hunters a real concern for wildlife agencies

Jim Steiert
Friday, January 30, 2026
As the 2025-2026 waterfowl and crane season concludes, it’s hard to imagine, given the fierce competition for choice waterfowl and sandhill crane hunting hotspots in this region, that there is real concern over the declining number of hunters, including waterfowl hunters, in the United States.
Bryan Tovar earned a $500 scholarship for his 1st place finish at the Red Raider Classic UIL Current Events Invitational. Tovar is pictured with Hereford High School teacher/UIL coach Richard Lamascus.

Bryan Tovar earned a $500 scholarship for his 1st place finish at the Red Raider Classic UIL Current Events Invitational. Tovar is pictured with Hereford High School teacher/UIL coach Richard Lamascus.

SCHOLARSHIP WINNER

News Staff
Friday, January 30, 2026

Southwest Cotton Physiology Conference set Feb. 10-12 in Lubbock

News Staff
Friday, January 30, 2026
The Southwest Cotton Physiology Conference will be held Feb. 10-12 at the Texas A&M AgriLife Research and Extension Center at Lubbock, 1102 E. Farm-to-Market Road 1294. The event is hosted by Texas A&M AgriLife, Kansas State University and Oklahoma State University.The program will begin at 1 p.m.

Central Church of Christ

Have News To Share?
Friday, January 30, 2026
The Central Church of Christ meets every Sunday at 148 Sunset, the corner of Sunset & Plains, in Hereford. Sunday School begins at 9:30 a.m.; Morning worship begins at 10:30 a.m.; and the Sunday evening worship begins at 6:00 p.m. We also meet every Wednesday at 7 p.m.
LAUGHS OF THE WEEK

LAUGHS OF THE WEEK

LAUGHS OF THE WEEK

Jeff Blackmon
Friday, January 30, 2026
Compiled off the Internet by Jeff Blackmon, Publisher of the Hereford BRANDEnjoy the following bloopers from church bulletins ...Barbara C. remains in the hospital and needs blood donors for more transfusions. She is also having trouble sleeping and requests tapes of Pastor Jack’s sermons.
D.J. WAGNER--Incumbent County Judge seeks election to a new term. (Photo by Jim Steiert)

D.J. WAGNER--Incumbent County Judge seeks election to a new term. (Photo by Jim Steiert)

CANDIDATE FORUM

News Staff
Friday, January 30, 2026
BROOKE FUENTES--Former County Treasurer seeking a return to the position. (Photo by Jim Steiert)

BROOKE FUENTES--Former County Treasurer seeking a return to the position. (Photo by Jim Steiert)

CANDIDATE FORUM

News Staff
Friday, January 30, 2026
La Madre Mia hostesses for their recent meeting at Cherry Laws’ home on January 22: (left to right) Cherry Laws and Angela Blackmon. (Photo By Angela Blackmon)

La Madre Mia hostesses for their recent meeting at Cherry Laws’ home on January 22: (left to right) Cherry Laws and Angela Blackmon. (Photo By Angela Blackmon)

La Madre Mia Study Club holds ‘Mystery Meeting’

News Staff
Friday, January 30, 2026
La Madre Mia Study Club met at Cherry Laws’ home, with Cherry Laws and Angela Blackmon co-hosting for the January 22 meeting. The meeting was organized by the Yearbook Committee and was titled “Mystery Meeting.
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