Hereford Brand

Hereford High School’s cross country athletes had a great weekend of competition at the Clovis meet. The varsity girls placed fourth as a team while the varsity boys came in third place. Top individuals included Mark Reyes - 3rd Place and Gabby Gonzalez - 9th Place Individual. This morning the teams hosted the Hereford Cross Country meet.

Hereford High School’s cross country athletes had a great weekend of competition at the Clovis meet. The varsity girls placed fourth as a team while the varsity boys came in third place. Top individuals included Mark Reyes - 3rd Place and Gabby Gonzalez - 9th Place Individual. This morning the teams hosted the Hereford Cross Country meet.

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Hereford Cross Country competes in Clovis

News Staff
Saturday, August 29, 2026
Hereford High School’s cross country athletes had a great weekend of competition at the Clovis meet. The varsity girls placed fourth as a team while the varsity boys came in third place. Top individuals included Mark Reyes - 3rd Place and Gabby Gonzalez - 9th Place Individual.
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HEREFORD JV WHITEFACES

News Staff
Saturday, August 29, 2026
Herd JV vs BorgerMatthew Tamez 35 yd KO return for good field position.TD 5 yds Jesiah Balderaz run pt after Jesus Salas 7-02nd quarterJesiah Balderaz 14 yd TD run.
LAUGHS OF THE WEEK

LAUGHS OF THE WEEK

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LAUGHS OF THE WEEK

Jeff Blackmon
Saturday, August 29, 2026
Compiled off the Internet by Jeff Blackmon, Publisher of the Hereford BRANDBest Bad Funny Puns1. Why did Adele cross the road? To say hello from the other side.2. What kind of concert only costs 45 cents? A 50 Cent concert featuring Nickelback.3. What did the grape say when it got crushed?

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In What Direction Are You Facing?

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Saturday, August 29, 2026
A preacher and a soap maker went for a walk together. The soap maker said, “What good is religion? Look at all the trouble and misery in the world after thousands of years of religion. If religion is true, why should this be?”The preacher said nothing.
AUGUST LIONS CLUB RAMPS

AUGUST LIONS CLUB RAMPS

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AUGUST LIONS CLUB RAMPS

News Staff
Saturday, August 29, 2026
The Hereford Lions Club installed two ramps in August including one at 107 Ave. J (above).
QUICK RESPONSE

QUICK RESPONSE

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QUICK RESPONSE

News Staff
Saturday, August 29, 2026
Deaf Smith County Fire Departments had a busy week responding to two fires. One was a hay fire near Hereford Aug. 20 and then another was caused by lightning Tuesday evening. Dawn, Hereford and Bootleg fire departments responded to the fires. 
AMBASSADOR CALLS AT PALACE-- Deaf Smith County 4-Her Max Hedrick poses before the Royal Palace in Spain during his recent stint there as a 4-H Ambassador.

AMBASSADOR CALLS AT PALACE-- Deaf Smith County 4-Her Max Hedrick poses before the Royal Palace in Spain during his recent stint there as a 4-H Ambassador.

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HHS senior Max Hedrick spent summer time as ambassador

Jim Steiert
Saturday, August 29, 2026
What did 17-year-old Max Hedrick do with his summer?Oh, hung out with friends. Played a little B-ball. Took a few pictures.
Deaf Smith County Chamber of Commerce Member

Deaf Smith County Chamber of Commerce Member

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Deaf Smith County Chamber of Commerce Member

News Staff
Saturday, August 29, 2026
Today’s Deaf Smith County Business Spotlight is on Chika’s Tire Repair. Chika’s can be reached at (806) 240- 3620. Chika’s sells New and Used tires and repairs.
Blitz belongs to Rita Balderaz. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Blitz belongs to Rita Balderaz. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

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Pet Pic of the Week

News Staff
Saturday, August 29, 2026
Blitz belongs to Rita Balderaz. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise.
Hereford’s Macy Betzen topped Canyon’s Hannah Terry 6-2, 6-1 during the Herd’s match against Canyon Wednesday and Thursday.

Hereford’s Macy Betzen topped Canyon’s Hannah Terry 6-2, 6-1 during the Herd’s match against Canyon Wednesday and Thursday.

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Whiteface of the Week

News Staff
Saturday, August 29, 2026
Hereford’s Macy Betzen topped Canyon’s Hannah Terry 6-2, 6-1 during the Herd’s match against Canyon Wednesday and Thursday.
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