Hereford Brand

Hereford Texas Federal Credit Union recently presented the Hereford High School Class of 2026 with a generous $1,000 donation.

Hereford Texas Federal Credit Union recently presented the Hereford High School Class of 2026 with a generous $1,000 donation.

HTFCU DONATION

News Staff
Saturday, May 9, 2026
HTFCU DONATION
WHAT A SURPRISE--April Smith's face lights up as she realizes that a reception was being held in her honor at the McDonald’s restaurant at 1112 West First recognizing her 30 years of service there. Among those on hand from left are Jake Spears, 'people manager' at the local establishment, April's Mom Taryn Smith, April, and Susan Credle, owner/operator of the two McDonald's in Hereford. (Photo by Jim Steiert)

WHAT A SURPRISE--April Smith's face lights up as she realizes that a reception was being held in her honor at the McDonald’s restaurant at 1112 West First recognizing her 30 years of service there. Among those on hand from left are Jake Spears, 'people manager' at the local establishment, April's Mom Taryn Smith, April, and Susan Credle, owner/operator of the two McDonald's in Hereford. (Photo by Jim Steiert)

30 years of McKind McCaring for April Smith at McDonald’s

Jim Steiert
Saturday, May 9, 2026
“If you work really hard, and you’re kind, amazing things will happen.” —Conan O’BrienApril Smith has been both a hard worker and sharer of much kindness in a 30-year career with McDonald’s at 1112 W. 1st Street in Hereford.
Jack Henry belongs to Terri Taylor. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 200 E. Park Avenue to the Brand office to claim their prize.

Jack Henry belongs to Terri Taylor. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 200 E. Park Avenue to the Brand office to claim their prize.

Pet Pic of the Week

News Staff
Saturday, May 9, 2026
Pet Pic of the Week
This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Bellebee, located in downtown Hereford. Bellebee and several other retailers in downtown Hereford have many Mother’s Day specials to discover. Be sure and shop local!

This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Bellebee, located in downtown Hereford. Bellebee and several other retailers in downtown Hereford have many Mother’s Day specials to discover. Be sure and shop local!

Deaf Smith County Chamber of Commerce Member Spotlight

News Staff
Saturday, May 9, 2026
This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Bellebee, located in downtown Hereford. Bellebee and several other retailers in downtown Hereford have many Mother’s Day specials to discover. Be sure and shop local!
WHITEFACE OF THE WEEK

WHITEFACE OF THE WEEK

WHITEFACE OF THE WEEK

News Staff
Saturday, May 9, 2026
Cesar Rodriguez is an exceptional student who consistently demonstrates a strong work ethic and a positive attitude toward learning. He comes to class every day with an open mind, ready to take on new challenges and grow.
As of pres time Friday, the Hereford Whitefaces led their best-of-three Area Playoff series against El Paso Riverside one game to zero. The Whitefaces won the first contest 4-3. The series was being played in Monahans with games two and three (if necessary) scheduled for Friday.

As of pres time Friday, the Hereford Whitefaces led their best-of-three Area Playoff series against El Paso Riverside one game to zero. The Whitefaces won the first contest 4-3. The series was being played in Monahans with games two and three (if necessary) scheduled for Friday.

HPD arrests man after golf course pursuit

Submitted By The Hereford Police Department
Saturday, May 9, 2026
On Monday, May 4th, 2026 at approximately 11:00 AM, officers from the Hereford Police Department attempted to conduct a traffic stop on a tan in color GMC pickup in the 400 block of Barrett St for failing to signal intent to turn and expired registration.
TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

Carolyn Waters
Wednesday, May 6, 2026
“Those who say it cannot be done should not interrupt the person doing it”.--Chinese Proverb May 1958A survey studying the need for a dam on Tierra Blanca Creek near Hereford had finally been completed by the Tulia District Engineers office and had been forwarded to Washington, D.C.
Financial Focus

Financial Focus

Financial Focus

News Staff
Wednesday, May 6, 2026
> edwardjones.comIs your home really protected from natural disasters?As temperatures rise and storm season approaches, it’s a good idea to review your homeowners insurance policy. Tornadoes, hurricanes, wildfires, flooding and other natural disas-ters can strike with little warning.
The Idle American ...

The Idle American ...

The Idle American ...

By Don Newberry, The Idle American
Wednesday, May 6, 2026
The Man in the Muddle….Too much is expected of us--we folks of a certain age--whether man or woman.Society yawns as we strive to avoid violent foulups in the fast lane; we weep, choking on the dust of the younger set, some of whom are eager to push us toward side roads.
Subscribe to