Hereford Brand

CENTENNIAL CELEBRATION--William Eugene “Bub” Sparks, seated center, marked his 100th birthday on Monday, May 4. A reception was held in his honor Sunday, May 3 in the Fellowship Hall of First Baptist Church with a huge crowd of family and friends in attendance. Here, Bub is shown gathered with members of the Sparks clan for a family photo to commemorate the occasion. (Photo by Jim Steiert)

CENTENNIAL CELEBRATION--William Eugene “Bub” Sparks, seated center, marked his 100th birthday on Monday, May 4. A reception was held in his honor Sunday, May 3 in the Fellowship Hall of First Baptist Church with a huge crowd of family and friends in attendance. Here, Bub is shown gathered with members of the Sparks clan for a family photo to commemorate the occasion. (Photo by Jim Steiert)

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100 YEARS

News Staff
Wednesday, May 6, 2026
BI-DISTRICT CHAMPS

BI-DISTRICT CHAMPS

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BI-DISTRICT CHAMPS

News Staff
Wednesday, May 6, 2026
The Hereford Whitefaces claimed the Bi-District Championship trophy topping Andrews in three games in Littlefield. Hereford dropped the first game of the series and then rallied for two wins on Saturday. Senior Kalub Ramirez got the first Saturday win with 14 strikeouts. The Herd won the game 7-0.
Two Hereford Whitefaces have advanced to the UIL State Track and Field Championships Thursday, May 14 in Austin. Izak Dominguez (left) won the 110-meter hurdles event with a time of 13.87 seconds at the Regional Track Meet in Lubbock setting a Region I-4A record. Brix Machen (below) cleared a height of 6-feet, 8-inches to win second place at the Region Meet and qualify for state.

Two Hereford Whitefaces have advanced to the UIL State Track and Field Championships Thursday, May 14 in Austin. Izak Dominguez (left) won the 110-meter hurdles event with a time of 13.87 seconds at the Regional Track Meet in Lubbock setting a Region I-4A record. Brix Machen (below) cleared a height of 6-feet, 8-inches to win second place at the Region Meet and qualify for state.

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HEADING TO STATE

News Staff
Wednesday, May 6, 2026

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HISD bond fails by thin margin, HEDC measure passes

News Staff
Wednesday, May 6, 2026
By a whisker thin margin, the Hereford Independent School District Proposition A to build a new Hereford High School at an anticipated cost of $150 million was voted down 713 to 706 in the May 2 general election.The margin of defeat for the school bond tax hike was a razor thin 50.25 percent to 49.

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WT Social Science Students Win $150,000-Plus in Scholarships

News Staff
Saturday, May 2, 2026
More than $150,000 in scholarships have been awarded to students in West Texas A&M University’s Department of Political Science and Criminal Justice and Department of Psychology, Sociology and Social Work.The departments, which are housed in the Terry B.
BUSH AMBASSADORS

BUSH AMBASSADORS

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BUSH AMBASSADORS

News Staff
Saturday, May 2, 2026
BUSH AMBASSADORS COATING--Rachael Detten and Alejandro Mata of Hereford are shown at the Bush Ambassadors Council Coating Ceremony at Texas A&M University. Alejandro is also Deputy Chief Ambassador.
PUSH-BUTTON FISHING REWARD--The push-button wonder of Zebco reels that evolved in the 1950s put fishing opportunity literally at the fingertips of anglers of all ages, and the tradition continues today. Push-button operation makes teaching how to fish simple. There's a great feeling of independence that comes with being able to grab your rig and head out fishing. (Photo by Jim Steiert)

PUSH-BUTTON FISHING REWARD--The push-button wonder of Zebco reels that evolved in the 1950s put fishing opportunity literally at the fingertips of anglers of all ages, and the tradition continues today. Push-button operation makes teaching how to fish simple. There's a great feeling of independence that comes with being able to grab your rig and head out fishing. (Photo by Jim Steiert)

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Push-button fishing delivered a wave of angling independence

Jim Steiert
Saturday, May 2, 2026
A declaration of independence for kids from 8 to 80. A chunk of that independence through the years has come thanks to a simple casting reel creation from the 1950s.
HEREFORD HIRES NEW FOOTBALL, VOLLEYBALL COACHES

HEREFORD HIRES NEW FOOTBALL, VOLLEYBALL COACHES

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HEREFORD HIRES NEW FOOTBALL, VOLLEYBALL COACHES

News Staff
Saturday, May 2, 2026
Hereford ISD is excited to announce Matt Medley as our new Boys Athletic Director and Head Football Coach. Medley brings 19 years of coaching and teaching experience and has served as a campus athletic coordinator, with a proven track record of building and managing successful athletic programs.
March figures bring upbeat news for hospital board

March figures bring upbeat news for hospital board

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March figures bring upbeat news for hospital board

Jim Steiert
Saturday, May 2, 2026
Upbeat news greeted a short-handed Deaf Smith County Hospital District board at their April 23 regular meeting with the revelation that March numbers for the hospital and clinic improved and are coming closer to par.
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