Hereford Brand

Financial Focus

Good financial habits are a little like brushing your teeth. When you learn them early, they become second nature, and you carry them with you for life. And while money can feel complicated, especially today, the foundation starts simply.
The Idle American ...

The Idle American ...

The Idle American ...

Oh, for Another Chance….On occasion, I’ve been in the presence of the rich and/or famous. Usually, though, I am lost among hundreds--maybe thousands--turning out for political rallies or tent shows. At one, I blathered excitedly upon winning a box of Cracker Jacks!
HERD TENNIS COMPETES

HERD TENNIS COMPETES

HERD TENNIS COMPETES

Hereford’s High School Tennis had an amazing Saturday at the Bronco Tournament in Denton coming home with many awards. The tournament helped the team prepare for the district tournament this week. The district tournament was held yesterday in Amarillo.
Izak Dominguez took first place in the 110-meter Hurdles.

Izak Dominguez took first place in the 110-meter Hurdles.

HEREFORD INVITATIONAL

Hereford Invitational 2026 BOYS Results Varsity Team 3rd Place 80 PointsIzak Dominguez 1st Place 110 Hurdles 1600 Relay 1st Place Jaxon Lucio, Hilario Sarmiento, Isacc Payan, Brandon Almaraz Brix Machen 1st Place High Jump Eddie Becerril 2nd Place Triple Jump, 6th Place 200 Meters Abel Toscano 2nd...
PITCHING FOR SEED MONEY--Dr. Lekha George, MD, right, and Leo Garcia, third year medical student with the Texas Tech Health Sciences Center proposed a community health and workforce development initiative and requested startup money from the Hereford Economic Development Corporation by May 2. The HEDC board tabled the matter until it can consult with other local bodies. (Photo by Jim Steiert)

PITCHING FOR SEED MONEY--Dr. Lekha George, MD, right, and Leo Garcia, third year medical student with the Texas Tech Health Sciences Center proposed a community health and workforce development initiative and requested startup money from the Hereford Economic Development Corporation by May 2. The HEDC board tabled the matter until it can consult with other local bodies. (Photo by Jim Steiert)

HEDC approves $110,000 grant for Parson’s Steak House

The Hereford Economic Development Corporation gave the thumbs-up to a generous grant to a restaurant that is a local institution, but tabled action on a Healthy Hereford pitch and a JJ’s Food Truck proposal during a regular meeting April 1 at the Hereford Civic Center Executive Board Room.
by By Suzanne Bellsnyder, Texas Rural Reporter

by By Suzanne Bellsnyder, Texas Rural Reporter

Texas Rural Reporter ...

Most folks think the Texas Legislature starts when the gavel drops in January.But if you’ve been around this process long enough, you know better.The real work — the kind that shapes what lawmakers will spend their time on — starts long before session ever begins.
West Texas A&M University President Walter V. Wendler, left, and Pamp Young, right, assistant vice president for human resources, celebrate the WT student employees of the year: Landry Posey, second from left, undergraduate student employee of the year, and Jessica Kenedy, second from right, graduate assistant of the year.

West Texas A&M University President Walter V. Wendler, left, and Pamp Young, right, assistant vice president for human resources, celebrate the WT student employees of the year: Landry Posey, second from left, undergraduate student employee of the year, and Jessica Kenedy, second from right, graduate assistant of the year.

WT’s Top Student Employees for 2025-2026 Honored

An undergraduate who has made crucial contributions to campus safety and a graduate assistant who seamlessly took the reins when her boss fell ill were honored April 6 as West Texas A&M University’s top student workers.
MAKING HEADLINES

MAKING HEADLINES

MAKING HEADLINES

FOUR DECADES PLUS--(Left) Long-time Deaf Smith County Justice of the Peace Karen Boren was honored at a retirement reception in the District Courtroom of the Deaf Smith County Courthouse Tuesday, March 31 after having served just under 41 years in law enforcement and civil justice locally.
Bond 2026 Projects

Bond 2026 Projects

Bond 2026 Projects

I have been in Hereford for almost two years now and one consistent comment I have heard from community and staff members has been: New High School.
2026 HHS UIL Academic team outside the high school, surrounding the mascot.

2026 HHS UIL Academic team outside the high school, surrounding the mascot.

Hereford UIL Academic Teams continue winning legacy

Hereford High School’s UIL Current Issues and Events and Social Studies teams won District titles at the 4A District 4 Academic competition held at Frank Phillips College in Borger, Texas, on March 27.