Hereford Brand

WHAT AN OPPORTUNITY--Curious school kids can learn a ton participating in outdoor adventures where they get to see and even feel fascinating critters and plants. (Photo by Jim Steiert)

WHAT AN OPPORTUNITY--Curious school kids can learn a ton participating in outdoor adventures where they get to see and even feel fascinating critters and plants. (Photo by Jim Steiert)

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Kids of all ages need to go outdoors and learn from nature

Jim Steiert
Thursday, April 2, 2026
Planning is underway for a nearly-end-of-school outing to the Buffalo Lake National Wildlife Refuge for a passel of third graders from Aikman Elementary in May.For the kids, it will be a chance to get outside and away from that darned classroom in the countdown to the end of school.
Hereford’s Junior High Tennis Team defeated Dumas 25-5 Tuesday.

Hereford’s Junior High Tennis Team defeated Dumas 25-5 Tuesday.

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HERD TENNIS

News Staff
Thursday, April 2, 2026
Bella Gaytan plays for the Lady Whitefaces against Dumas (above). The Lady Whitefaces took on West Plains and Canyon last week. The team plays at Pampa Tuesday and hosts Borger Friday, April 10.

Bella Gaytan plays for the Lady Whitefaces against Dumas (above). The Lady Whitefaces took on West Plains and Canyon last week. The team plays at Pampa Tuesday and hosts Borger Friday, April 10.

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LADY WHITEFACES HOST DUMAS

News Staff
Thursday, April 2, 2026
Hereford’s Whitefaces topped Dumas 9-6 Friday at home but fell 7-3 Tuesday at Canyon. The Whitefaces (5-2 in district play) remain in the thick of the district playoff race with Canyon (6-- 1) in first and West Plains (5-1) in second place. Hereford and Randall are tied for third at 5-2.

Hereford’s Whitefaces topped Dumas 9-6 Friday at home but fell 7-3 Tuesday at Canyon. The Whitefaces (5-2 in district play) remain in the thick of the district playoff race with Canyon (6-- 1) in first and West Plains (5-1) in second place. Hereford and Randall are tied for third at 5-2.

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HERD BASEBALL

News Staff
Thursday, April 2, 2026
PASTURE TALK

PASTURE TALK

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PASTURE TALK

News Staff
Thursday, April 2, 2026
A scorching day in the pasture often leads horses and livestock to find cooling relief in the mud. But while playing in the mud may seem harmless, large animals’ attempts to cool off may offer up the opportunity for the bacteria that cause tetanus to creep into existing wounds.Dr.
WAITING IN THE WINGS--Members of the outside crew from West Texas Rural Telephone Cooperative await duties of delivering door prizes to lucky winners at the 71st annual membership meeting March 24. (Photo by Jim Steiert)

WAITING IN THE WINGS--Members of the outside crew from West Texas Rural Telephone Cooperative await duties of delivering door prizes to lucky winners at the 71st annual membership meeting March 24. (Photo by Jim Steiert)

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WTRT names new CEO Alonzo; Christian, Olson re-elected

Jim Steiert
Thursday, April 2, 2026
Two unopposed candidates were elected to new terms on the board of directors and Stephanie Alonzo was introduced as the new CEO with the retirement of CEO Scott Hickok at the 71st membership meeting of West Texas Rural Telephone Cooperative the evening of March 24 at the Hereford Civic Center.
Deaf Smith County Chamber of Commerce Member Spotlight

Deaf Smith County Chamber of Commerce Member Spotlight

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Deaf Smith County Chamber of Commerce Member Spotlight

News Staff
Thursday, April 2, 2026
This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Dulce Encanto. Please be advised the bakery will be closed in observance of Easter Sunday.
School Revenue Sources

School Revenue Sources

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School Revenue Sources

News Staff
Thursday, April 2, 2026
Over the course of the last year, we have been talking about the school revenue sources available to public schools in Texas. This conversation started when the district first began discussions about the Voter Approved Tax Revenue Election (VATRE).
By Carolyn Waters

By Carolyn Waters

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TALES OF DEAF SMITH COUNTY

News Staff
Wednesday, April 1, 2026
“Leadership is practiced not so much in words as in attitude... and in actions.”--Harold S.
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