Hereford Brand

PUSH-BUTTON FISHING REWARD--The push-button wonder of Zebco reels that evolved in the 1950s put fishing opportunity literally at the fingertips of anglers of all ages, and the tradition continues today. Push-button operation makes teaching how to fish simple. There's a great feeling of independence that comes with being able to grab your rig and head out fishing. (Photo by Jim Steiert)

PUSH-BUTTON FISHING REWARD--The push-button wonder of Zebco reels that evolved in the 1950s put fishing opportunity literally at the fingertips of anglers of all ages, and the tradition continues today. Push-button operation makes teaching how to fish simple. There's a great feeling of independence that comes with being able to grab your rig and head out fishing. (Photo by Jim Steiert)

Push-button fishing delivered a wave of angling independence

Jim Steiert
Saturday, May 2, 2026
A declaration of independence for kids from 8 to 80. A chunk of that independence through the years has come thanks to a simple casting reel creation from the 1950s.
HEREFORD HIRES NEW FOOTBALL, VOLLEYBALL COACHES

HEREFORD HIRES NEW FOOTBALL, VOLLEYBALL COACHES

HEREFORD HIRES NEW FOOTBALL, VOLLEYBALL COACHES

News Staff
Saturday, May 2, 2026
Hereford ISD is excited to announce Matt Medley as our new Boys Athletic Director and Head Football Coach. Medley brings 19 years of coaching and teaching experience and has served as a campus athletic coordinator, with a proven track record of building and managing successful athletic programs.
March figures bring upbeat news for hospital board

March figures bring upbeat news for hospital board

March figures bring upbeat news for hospital board

Jim Steiert
Saturday, May 2, 2026
Upbeat news greeted a short-handed Deaf Smith County Hospital District board at their April 23 regular meeting with the revelation that March numbers for the hospital and clinic improved and are coming closer to par.

Look twice for motorcycles to help save lives

News Staff
Saturday, May 2, 2026
May is Motorcycle Awareness MonthOn busy roads, seeing what matters takes practice. By training your eyes to slow down and scan your surroundings, you can help keep yourself and fellow Texans safe.When a motorcycle crash happens, drivers often say the same thing: “I didn’t see them.
HEREFORD KIDS--William Eugene “Bub” Sparks, shown here with his late sisters Virgie and Alyce, will achieve his 100th birthday on May 4. He will be honored with a reception in the Fellowship Hall of First Baptist church at noon on May 3. Sparks is the oldest and longest time member—90 years—of the FBC congregation, where he still attends services every Sunday.

HEREFORD KIDS--William Eugene “Bub” Sparks, shown here with his late sisters Virgie and Alyce, will achieve his 100th birthday on May 4. He will be honored with a reception in the Fellowship Hall of First Baptist church at noon on May 3. Sparks is the oldest and longest time member—90 years—of the FBC congregation, where he still attends services every Sunday.

Centenarian Bub Sparks to be celebrated at May 3 reception at FBC

Jim And Kerrie Steiert
Saturday, May 2, 2026
What’s a hundred years? A century. Ten decades. Some 36,525 days—counting leap years.An iconic figure of the local community, William Eugene “Bub” Sparks, will reach that mark by achieving his 100th birthday on May 4.

National Day of Prayer May 7

Ted Taylor
Saturday, May 2, 2026
Every year, on the first Thursday of May (May 7, 2026), we come together for the National Day of Prayer, a time for all Americans to pray for our country. This year, we’re kicking things off at the Hereford Civic Center at 6:30 a.m.
TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

Carolyn Waters
Tuesday, April 28, 2026
“The talent of success is nothing more than doing what you can do well and doing well whatever you can do”.--Henry Wadsworth LongfellowApril 1938The “Walking Blood Bank” that was held for a full week was very successful according to Deaf Smith County Hospital Manager T.F. Seigler.
by By Don Newberry, The Idle American

by By Don Newberry, The Idle American

The Idle American ...

News Staff
Tuesday, April 28, 2026
Never Say Never—Really?…. Commentary by Dr. Don NewburyGrant Jeffrey Cline of Frisco, Texas, tragically died on June 6 while pursuing his passion for climbing the rock face of Royal Arches in Yosemite National Park. He was 18.
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

Gary Borders
Tuesday, April 28, 2026
Redistricting bill heads to Abbott’s desk Texas awards first $400 million in school vouchers State officials began sending out the first notices to families awarded education vouchers last week, the Houston Chronicle reported.
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