Hereford Brand

From the Hereford City Manager’s desk ...

Friday, October 24, 2025

Hello, Hereford!I’m excited to introduce a new tradition — a monthly update from the City Manager’s Desk. Each month, I’ll share highlights of city projects, progress updates, and what’s ahead for our community.

How State Policies Impact Hereford ISD Funding

News Staff

Friday, October 24, 2025

Across Texas, many school districts are facing the same challenge. The state keeps taking more and more money away from public schools through the way it structures school finance. Hereford ISD is no exception.

Cooper belongs to Annette Limas Villarreal. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Pet Pic of the Week

News Staff

Friday, October 24, 2025

Deaf Smith County Chamber of Commerce Member Spotlight

News Staff

Friday, October 24, 2025

This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Cattle Axe located at 3677 FM 2856 in Hereford. They may be reached at (806) 240-6724. The unique experience at CattleAxe Hereford has indoor axe throwing as well as various game tables.

THAT EVENING GLOW

News Staff

Friday, October 24, 2025

AN OBSERVER'S REWARD--Residents of the Panhandle may have to tolerate dust storms and rough weather on occasion, but there's little doubt that the High Plains also graces the evenings with dramatic skies, made more so by features on the landscape.

TALES OF DEAF SMITH COUNTY

News Staff

Wednesday, October 22, 2025

October 1957“...and when the teacher gave out the instructions, every child sat quietly listening to what she said and she didn’t have to repeat herself. The end”.--Teacher Fairy TalesThe high absentee rate for Hereford Public Schools remained a concern for school staff.

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All In: Challenges

News Staff

Wednesday, October 22, 2025

Massive data centers are coming to The Panhandle! Based on the slick promotions surrounding these lucrative developments, they’re being hyped as the cool future of progress and growth in rural America.

Financial Focus

News Staff

Wednesday, October 22, 2025

For many people, fall brings an important opportunity: open enrollment. While it may not sound as exciting as planning for the holidays, taking a careful look at your workplace benefits now could save you hundreds or even thousands of dollars next year.

STATE CAPITAL HIGHLIGHTS

Gary Borders

Wednesday, October 22, 2025

Early voting underway for November election Early voting began Monday across Texas with voters deciding the fate of 17 proposed amendments to the Texas Constitution, as well as local races for city and school board, bond measures, and tax proposals.

The Hereford Whitefaces are 1-1 in district and will take on Dumas Friday night on the road. The Demons are also 1-1 in district after beating Canyon last week. (Courtesy photo)

Whitefaces 1-1 in district play, on the road Friday

Jeff Smith

Wednesday, October 22, 2025

The Hereford Whitefaces welcomed the Randall Raiders to town last Friday night for their second game in district play. The Whitefaces were looking to move to 2-0 in district and get the taste of a disappointing pre-district schedule.

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