Hereford Brand

Sassy belongs to Theresa Martinez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Sassy belongs to Theresa Martinez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

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Pet Pic of the Week

News Staff
Saturday, October 3, 2026
Sassy belongs to Theresa Martinez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise.
Deaf Smith County Chamber of Commerce Member Spotlight

Deaf Smith County Chamber of Commerce Member Spotlight

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Deaf Smith County Chamber of Commerce Member Spotlight

News Staff
Saturday, October 3, 2026
Today’s Deaf Smith County Business Spotlight is on Stevens Five Star Car and Truck Center. Your Silverado is waiting, but not for long. Right now, get great offers on the 2026 Chevy Silverado and put your next big plan in motion.
David Paetzold

David Paetzold

David Paetzold

News Staff
Saturday, October 3, 2026
1951-2026David Paetzold, age 75, of Amarillo, TX, passed away on September 21, 2026 at home.He was born on September 17, 1951, in Hereford, Texas, to Betty and Raymond Paetzold.
ALL IN: SINGULARITY

ALL IN: SINGULARITY

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ALL IN: SINGULARITY

All In Kerrie Womble Steiert
Wednesday, September 30, 2026
“It is no light matter to put in jeopardy a single life when it is the very singularity of each life which underpins the idea of a just society.” – Tom Stoppard, English Dramatist When a screensaver appears on the TV, my grandson pipes up to declare, “That’s AI.”
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

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STATE CAPITAL HIGHLIGHTS

Gary Borders
Wednesday, September 30, 2026
Voter registration deadline nearing The deadline to register to vote in the Nov. 3 general election is Oct. 5.
The Hereford Cross Country varsity teams both traveled to Stillwater, Okla., Saturday to compete. The boys team finished in sixth place while the girls finished in eighth place. The teams are both in a Lubbock meet Saturday.

The Hereford Cross Country varsity teams both traveled to Stillwater, Okla., Saturday to compete. The boys team finished in sixth place while the girls finished in eighth place. The teams are both in a Lubbock meet Saturday.

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OKLAHOMA RUNNING

News Staff
Wednesday, September 30, 2026

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Hereford falls to Bushland at home, has bye week

Jeff Smith
Wednesday, September 30, 2026
The Hereford Whitefaces welcomed the Bushland Falcons to Whiteface Field last Friday night for their final non-district matchup of the 2026 season, and the Whitefaces were unable to keep up with the high-powered Falcon offense and fell by a score of 62-21.Bushland scored touchdowns twice in the...
The Hinkson Memorial Campus recently hosted an Amarillo College Corporate Care Empowerment Workshop featuring Hector Paz Vallejo, Hereford Director of Operations at Nestle-Purina. The Empowerment Workshop was created to give students an opportunity to hear directly from local professionals about their career journeys, obstacles, and experiences that have helped them be successful.

The Hinkson Memorial Campus recently hosted an Amarillo College Corporate Care Empowerment Workshop featuring Hector Paz Vallejo, Hereford Director of Operations at Nestle-Purina. The Empowerment Workshop was created to give students an opportunity to hear directly from local professionals about their career journeys, obstacles, and experiences that have helped them be successful.

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AMARILLO COLLEGE

News Staff
Wednesday, September 30, 2026
La Madre Mia Study Club held their “Friendship Meeting” on Thursday, September 24 in the Kinsey Parlor of the First Baptist Church. Hostesses for the meeting were (l-r) Angela Blackmon and Kristen Hicks.

La Madre Mia Study Club held their “Friendship Meeting” on Thursday, September 24 in the Kinsey Parlor of the First Baptist Church. Hostesses for the meeting were (l-r) Angela Blackmon and Kristen Hicks.

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La Madre Mia holds Friendship meeting

News Staff
Wednesday, September 30, 2026
La Madre Mia held its now annual “Friendship Meeting” September 24 at the First Baptist Church in the Kinsey Parlor. Members were asked to “Wear it, Don’t save it!.” In doing so, members were able to share something they loved but rarely have had a chance to wear.
JOINS SORGHUM CHECKOFF--Dr. Jourdan Bell is joining the United Sorghum Checkoff Program as Director of Agronomy on Oct. 1, succeeding Dr. Brent Bean, who retires Sept. 30 after more than a decade advancing sorghum production, research and producer education. Dr. Bell brings extensive experience as a Professor and Extension Agronomist with Texas A&M AgriLife Extension, with a research focus on sorghum and other crops under limited water conditions.

JOINS SORGHUM CHECKOFF--Dr. Jourdan Bell is joining the United Sorghum Checkoff Program as Director of Agronomy on Oct. 1, succeeding Dr. Brent Bean, who retires Sept. 30 after more than a decade advancing sorghum production, research and producer education. Dr. Bell brings extensive experience as a Professor and Extension Agronomist with Texas A&M AgriLife Extension, with a research focus on sorghum and other crops under limited water conditions.

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Dr. Jourdan Bell is new Sorghum Checkoff agronomy director

Jim Steiert
Wednesday, September 30, 2026
The United Sorghum Checkoff Program (USCP) has named Dr. Jourdan Bell as its next director of agronomy.
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