Hereford Brand

MULTI GENERATIONS--The annual San Jose Jamaica is a big draw for local families and relatives to travel to get in on the fun, too. (Photos by Jim Steiert)

MULTI GENERATIONS--The annual San Jose Jamaica is a big draw for local families and relatives to travel to get in on the fun, too. (Photos by Jim Steiert)

HEREFORD JAMAICA

JAMAICA 2026

JAMAICA 2026

JAMAICA 2026

The annual San Jose Jamaica drew the usual large crowd to Dameron Park on Sunday, May 31 with a wondrous selection of food and treats, plus games for the kids, live music, and a performance by Ballet Folklorico from the local church.

Hereford Police Department & Deaf Smith County Sheriff’s Report

Deaf Smith County Sheriff’s Dept.June 3 Cynthia Ann Rios was arrested for fail to ID fugitive from justice refuse to give. Cruz Holguin was arrested for accident involving damage to vehicle greater than or equal to $200, possession of controlled substance PG1 less than 1 gram.

LETTER TO THE EDITOR

Dear Editor,As we prepare for the Google datacenter construction, different people explain how this will benefit our county and city.
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

Gains seen in all subjects on STAAR tests Texas high school students showed improvement in every subject in this spring’s end-ofcourse STAAR exams, the Texas Education Agency reported.The results include assessments in Algebra I, English I, English II, biology and U.S. history.
Financial Focus

Financial Focus

Financial Focus

Financial Advisor 205 W 4th St Suite 101 Hereford, TX 79045 806-364-0041EJB-19325-A-E-DA-3 AECSPAD > edwardjones.comFive questions that could change how you see retirementSaving for retirement is important, but it’s only part of the picture.
Mike Cook of Hereford entered the above photo, taken while on a walk June 6 at 9 p.m. near Deaf Smith Electric Cooperative, which was chosen to be featured in an exhibit in Barcelona, Spain. Cook’s photo entry was one of 4.7 million submitted in the photo contest. (Courtesy photo)

Mike Cook of Hereford entered the above photo, taken while on a walk June 6 at 9 p.m. near Deaf Smith Electric Cooperative, which was chosen to be featured in an exhibit in Barcelona, Spain. Cook’s photo entry was one of 4.7 million submitted in the photo contest. (Courtesy photo)

AWARD WINNER

Steiert wins Texas Outdoor Writers awards

Steiert wins Texas Outdoor Writers awards

Steiert wins Texas Outdoor Writers awards

Hereford Brand Outdoor Writer Jim Steiert was recognized with multiple first place Excellence in Craft Awards at the 2026 Texas Outdoor Writers Association 68th Annual Conference.
4-H ROUND UP

4-H ROUND UP

4-H ROUND UP

4-H ROUNDUP COMPETITORS--Deaf Smith County 4-H sent several competitors to 4-H Roundup in College Station during the first week of June.

Dimmitt man killed in Highway 385 crash

A 30-year-old Dimmitt man, Gilbert Olivarez. was killed in a rear-end collision with a semi tractor trailer eight miles north of Hereford on Highway 385 the morning of Thursday, June 11 at 8:34 a.m.