Hereford Brand

Lady Whiteface Softball Team trainer Kaylee competed in the Tumbleweed Classic in Clovis, N.M. Kaylee’s results included: Trap Singles Ladies Varsity – 3rd place ATA Handicap Ladies Varsity – 1st place Doubles Trap Ladies Varsity – 2nd place HAA (High All Around) Varsity Lady

Lady Whiteface Softball Team trainer Kaylee competed in the Tumbleweed Classic in Clovis, N.M. Kaylee’s results included: Trap Singles Ladies Varsity – 3rd place ATA Handicap Ladies Varsity – 1st place Doubles Trap Ladies Varsity – 2nd place HAA (High All Around) Varsity Lady

DAIRY TEAM

News Staff
Saturday, April 25, 2026
DAIRY TEAM
MIGHTY MAROON BAND CONTEST RESULTS

MIGHTY MAROON BAND CONTEST RESULTS

MIGHTY MAROON BAND CONTEST RESULTS

News Staff
Saturday, April 25, 2026
April 10 was a fantastic day for the Mighty Maroon Band. The Honors Band and Symphonic Band each earned a Sweepstakes trophy for Superior ratings at the UIL Evaluation which was held at West Plains High School. The Concert Band earned Excellent ratings in Concert and Sightreading.

Central Church of Christ

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Saturday, April 25, 2026
The Central Church of Christ meets every Sunday at 148 Sunset, the corner of Sunset & Plains, in Hereford. Sunday School begins at 9:30 a.m.; Morning worship begins at 10:30 a.m.; and the Sunday evening worship begins at 6:00 p.m. We also meet every Wednesday at 7 p.m.

LETTERS TO THE EDITOR

Dear Editor:
Saturday, April 25, 2026
Headline: Facts, Transparency, and the Law We are committed to full transparency and want to make sure you have accurate information. We have been made aware of a Facebook group that appears to be based in Amarillo rather than Hereford.
STILL ROAD WORTHY--Mike Harrell and his classic 1960 Chevy pickup are both still road worthy and will likely share some traveling adventures after Harrell closes a local institution--Mike's Auto Repair at the end of April. He rebuilt the pickup's motor and added an air conditioner that he installed himself. He's already driven the rig as far as Houston and back. (Photo by Jim Steiert)

STILL ROAD WORTHY--Mike Harrell and his classic 1960 Chevy pickup are both still road worthy and will likely share some traveling adventures after Harrell closes a local institution--Mike's Auto Repair at the end of April. He rebuilt the pickup's motor and added an air conditioner that he installed himself. He's already driven the rig as far as Houston and back. (Photo by Jim Steiert)

After 40-plus years near Main Street, Mike Harrell closing auto shop

Jim Steiert
Saturday, April 25, 2026
After 40-plus years working within mostly within a oneblock area east of Main Street, Mike Harrell will be closing up shop at Mike’s Auto Repair, 143 East First, at the end of April.
ELECTED TO NEW TERMS—Board members of the Hereford Texas Federal Credit Union elected to new terms at the 89th annual meeting include David Collins, chairman, Walter Paetzold, and Joe Kerr. (Photo by Jim Steiert)

ELECTED TO NEW TERMS—Board members of the Hereford Texas Federal Credit Union elected to new terms at the 89th annual meeting include David Collins, chairman, Walter Paetzold, and Joe Kerr. (Photo by Jim Steiert)

Collins, Kerr, Paetzold re-elected to HTFCU board

Jim Steiert
Saturday, April 25, 2026
Incumbent directors David Collins, Joe Kerr, and Walter Paetzold were re-elected to new terms on the board and milestone awards representing a cumulative 50 years were presented to four employees at the 89th annual meeting of the membership of Hereford Texas Federal Credit Union April 21 at the...
The Impact of School Vouchers

The Impact of School Vouchers

The Impact of School Vouchers

News Staff
Saturday, April 25, 2026
Over the course of the last year, I have been asked several times about school vouchers and their impact on Hereford ISD.In answering that question, it is best to start with what a school voucher is and how it differs from charter schools and already existing open enrollment policies.
Northwest Elementary 1st Grade - Aaron Gonzalez Aaron has demonstrated significant growth in both reading and math over the course of the school year. It has been wonderful to watch his confidence grow daily, particularly through his improved communication skills. As a consistent model of ROAR behavior, Aaron sets a positive example for his peers, and HISD is incredibly proud of his hard work and dedication.

Northwest Elementary 1st Grade - Aaron Gonzalez Aaron has demonstrated significant growth in both reading and math over the course of the school year. It has been wonderful to watch his confidence grow daily, particularly through his improved communication skills. As a consistent model of ROAR behavior, Aaron sets a positive example for his peers, and HISD is incredibly proud of his hard work and dedication.

WHITEFACE OF THE WEEK

News Staff
Saturday, April 25, 2026
WHITEFACE OF THE WEEK
Pet Pic of the Week

Pet Pic of the Week

Pet Pic of the Week

News Staff
Saturday, April 25, 2026
Sushi belongs to Deaf Smith Comfort Air. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise.
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