Hereford Brand

Hereford’s Whitefaces topped Dumas 9-6 Friday at home but fell 7-3 Tuesday at Canyon. The Whitefaces (5-2 in district play) remain in the thick of the district playoff race with Canyon (6-- 1) in first and West Plains (5-1) in second place. Hereford and Randall are tied for third at 5-2.

Hereford’s Whitefaces topped Dumas 9-6 Friday at home but fell 7-3 Tuesday at Canyon. The Whitefaces (5-2 in district play) remain in the thick of the district playoff race with Canyon (6-- 1) in first and West Plains (5-1) in second place. Hereford and Randall are tied for third at 5-2.

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HERD BASEBALL

News Staff
Thursday, April 2, 2026
PASTURE TALK

PASTURE TALK

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PASTURE TALK

News Staff
Thursday, April 2, 2026
A scorching day in the pasture often leads horses and livestock to find cooling relief in the mud.
WAITING IN THE WINGS--Members of the outside crew from West Texas Rural Telephone Cooperative await duties of delivering door prizes to lucky winners at the 71st annual membership meeting March 24. (Photo by Jim Steiert)

WAITING IN THE WINGS--Members of the outside crew from West Texas Rural Telephone Cooperative await duties of delivering door prizes to lucky winners at the 71st annual membership meeting March 24. (Photo by Jim Steiert)

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WTRT names new CEO Alonzo; Christian, Olson re-elected

Jim Steiert
Thursday, April 2, 2026
Two unopposed candidates were elected to new terms on the board of directors and Stephanie Alonzo was introduced as the new CEO with the retirement of CEO Scott Hickok at the 71st membership meeting of West Texas Rural Telephone Cooperative the evening of March 24 at the Hereford Civic...
Deaf Smith County Chamber of Commerce Member Spotlight

Deaf Smith County Chamber of Commerce Member Spotlight

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Deaf Smith County Chamber of Commerce Member Spotlight

News Staff
Thursday, April 2, 2026
This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Dulce Encanto. Please be advised the bakery will be closed in observance of Easter Sunday.
School Revenue Sources

School Revenue Sources

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School Revenue Sources

News Staff
Thursday, April 2, 2026
Over the course of the last year, we have been talking about the school revenue sources available to public schools in Texas. This conversation started when the district first began discussions about the Voter Approved Tax Revenue Election (VATRE).
By Carolyn Waters

By Carolyn Waters

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TALES OF DEAF SMITH COUNTY

News Staff
Wednesday, April 1, 2026
“Leadership is practiced not so much in words as in attitude... and in actions.”--Harold S. GeneanApril 1958The first fingerprint identification and classification school to ever be held in Hereford was attended by all members of the city police department, two sheriff’s deputies and four officers...

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Letter to the Editor

News Staff
Wednesday, April 1, 2026
Editor Dear Editor, Kings ManorThe Hereford Brand had an extensive article in the paper a few years back about the closing of the Assisted Living section, and subsequently, the Westgate portion for full term care of King’s Manor. Oh, the memories are flowing!

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Ask these two questions before buying a home

News Staff
Wednesday, April 1, 2026
You may have heard that buying a home is better than renting. After all, why “throw money away” on rent when you could be building wealth through homeownership? Financial professionals say the decision isn’t that simple.The answer depends on your personal and financial situation.
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

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STATE CAPITAL HIGHLIGHTS

Gary Borders
Wednesday, April 1, 2026
Paxton calls for Hancock’s removal Texas Attorney General Ken Paxton called for Gov. Greg Abbott to remove acting state comptroller Kelly Hancock, calling him an “incompetent loser,” The Dallas Morning News reported.
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