Hereford Brand

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Library Friends launch drive

News Staff
Monday, December 22, 2025
Friends of the Library kicked off their yearly membership drive during a board meeting on Thursday, Dec. 11, at the library.Those interested in supporting local library programming and literacy projects can sign up at the library any weekday during regular business hours.
The sights and sounds of Christmas are out in force in Hereford. The Hereford BRAND wishes you a very Merry Christmas. The BRAND office will be closed Monday, Dec. 22 through Friday, Jan. 2. For immediate needs email publisher@herefordbrand. com or call (806) 360-2030.

The sights and sounds of Christmas are out in force in Hereford. The Hereford BRAND wishes you a very Merry Christmas. The BRAND office will be closed Monday, Dec. 22 through Friday, Jan. 2. For immediate needs email publisher@herefordbrand. com or call (806) 360-2030.

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HAVE A MERRY CHRISTMAS

News Staff
Monday, December 22, 2025
Guadalupe Quinones

Guadalupe Quinones

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Weekly Badger Highlight

News Staff
Monday, December 22, 2025
When did you attend Amarillo College?I began attending Amarillo College in August 2017 and the first in my family to pursue a college education.What degree did you earn?I earned my General Studies degree in December 2020 and then transferred to Frank Phillips College, where I obtained my LVN.
TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

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TALES OF DEAF SMITH COUNTY

Carolyn Waters
Tuesday, December 16, 2025
“Cherish your human connections-- your relationships with friends and family.”--Barbara BushDecember 1957Hereford merchants were asked by Chief of Police Henry Aycock to be particularly careful about check writers and shoplifters during the holiday rush.
ALL IN: LETTERS

ALL IN: LETTERS

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ALL IN: LETTERS

News Staff
Tuesday, December 16, 2025
"More than kisses, letters mingle souls." – John Donne, British PoetNearly eighty years after they were written, I found the forgotten trove of 1940s letters nestled in a storage box marked “Keepsakes.
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

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STATE CAPITAL HIGHLIGHTS

Gary Borders
Tuesday, December 16, 2025
Crockett, Talarico to face off in Democratic primary U.S. Rep. Jasmine Crockett, D-Dallas, entered the U.S.Senate race on the final day to file, pitting her against state Rep. James Talarico, D-Round Rock.

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Financial Focus

News Staff
Tuesday, December 16, 2025
The promise and the limitsYour budgeting app has spotted an unusual spending pattern and suggests transferring $50 from your savings account to your checking account.Later that day, a roboadvisor automatically rebalances your investment portfolio.
HOOPS TOURNEYS

HOOPS TOURNEYS

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HOOPS TOURNEYS

News Staff
Tuesday, December 16, 2025
The Herd basketball team (top) finished 2nd at the Graham tournament last weekend falling in the championship game to Seminole, 52-24. Above, the Lady Whitefaces earned a third place finish at the Brownfield Hoopin’ Cub Classic. Sam Grajeda earned All-Tournament honors.
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