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Wednesday, athletes from the Lady Whiteface Softball Team and from the Hereford Golf Teams helped pack almost 800 snack paks for Spring Break.

Wednesday, athletes from the Lady Whiteface Softball Team and from the Hereford Golf Teams helped pack almost 800 snack paks for Spring Break.

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SNACK PAK 4 KIDS

News Staff
Saturday, March 7, 2026
Wednesday, athletes from the Lady Whiteface Softball Team and from the Hereford Golf Teams helped pack almost 800 snack paks for Spring Break.

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Central Church of Christ

News Staff
Saturday, March 7, 2026
Jeff Blackmon, Publisher, publisher@herefordbrand.comThe Central Church of Christ meets every Sunday at 148 Sunset, the corner of Sunset & Plains, in Hereford. Sunday School begins at 9:30 a.m.; Morning worship begins at 10:30 a.m.; and the Sunday evening worship begins at 6:00 p.m.
La Madre Mia held their February 26 meeting at Cafe Yahweh at FBC. Pictured are hostesses and program presenters: (left to right) Renee Zinser, Becca Artho, Macy Betzen and Mary Ann O’Rear. Photo By Angela Blackmon

La Madre Mia held their February 26 meeting at Cafe Yahweh at FBC. Pictured are hostesses and program presenters: (left to right) Renee Zinser, Becca Artho, Macy Betzen and Mary Ann O’Rear. Photo By Angela Blackmon

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La Madre Mia Study Club hears presentation on Hereford CTE

News Staff
Saturday, March 7, 2026
La Madre Mia Study Club met at Cafe Yahweh at the Hereford First Baptist Church for their February 26 meeting with Renee Zinser and Mary Ann O’Rear co-hosting.

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Incumbents carry many races in local March 3 Primary

Jim Steiert
Saturday, March 7, 2026
Call it an occasion mostly for local incumbents given the results from primary voting in the March 3 Republican and Democratic primaries in Deaf Smith County.Tallies from Election Day and what seemed like busy early voting showed that only 2,198 registered voters hit the polls in Deaf Smith County.
ELECTION NIGHT TRADITION

ELECTION NIGHT TRADITION

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ELECTION NIGHT TRADITION

News Staff
Saturday, March 7, 2026
In keeping with tradition, the Hereford Lions Club hosted its annual pancake supper on Election Day Tuesday. More than 400 people were served pancakes and sausage while helping the Lions Club raise funds towards its many local community projects.
HISD FCCLA Students Shine at Regional Competition in Abilene

HISD FCCLA Students Shine at Regional Competition in Abilene

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HISD FCCLA Students Shine at Regional Competition in Abilene

News Staff
Saturday, March 7, 2026
This past weekend, the Hereford ISD FCCLA chapter traveled to Abilene to compete against other FCCLA chapters from across the region in a variety of leadership and career focused events.
Whiteface of the Week

Whiteface of the Week

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Whiteface of the Week

News Staff
Saturday, March 7, 2026
Hereford High School junior Pete Van Adrichem showed his drone trailer at the San Antonio Stock Show last week.
Teddy and Lola belong to Vanessa Gonzalez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Teddy and Lola belong to Vanessa Gonzalez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

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Pet Pic of the Week

News Staff
Saturday, March 7, 2026
Teddy and Lola belong to Vanessa Gonzalez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise.
PLANNING WATER FUTURE--Dr. Chris Grotegut speaks to a field trip group on February 24 concerning grazing land management that can enhance recharge to the Ogallala aquifer. Dr. Grotegut spoke February 25 and detailed work toward a water plan for Hereford. (Photo by Jim Steiert)

PLANNING WATER FUTURE--Dr. Chris Grotegut speaks to a field trip group on February 24 concerning grazing land management that can enhance recharge to the Ogallala aquifer. Dr. Grotegut spoke February 25 and detailed work toward a water plan for Hereford. (Photo by Jim Steiert)

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Hereford Conference speakers stress balancing industrial, urban water needs

Jim Steiert
Wednesday, March 4, 2026
Steps Toward a Community Water Plan for Hereford were outlined during the Conference on Community Water held at the Hereford Civic Center with field tours February 24 and speaker presentations February 25.Dr.
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