Hereford Brand

LIGHTNING STRIKES THRICE--Ross Gomez of Post landed 14.74-pound ShareLunker 685 January 22 — the exact same Legacy Class fish he had caught on two previous occasions. Gomez brought her in the first time as Share-Lunker 641 in 2023, then ShareLunker 674 in 2025 and now ShareLunker 685. He caught the bass in the same general location each time on Lake Alan Henry at Justiceburg.

LIGHTNING STRIKES THRICE--Ross Gomez of Post landed 14.74-pound ShareLunker 685 January 22 — the exact same Legacy Class fish he had caught on two previous occasions. Gomez brought her in the first time as Share-Lunker 641 in 2023, then ShareLunker 674 in 2025 and now ShareLunker 685. He caught the bass in the same general location each time on Lake Alan Henry at Justiceburg.

Big bass bite starts in January; Lunker landed third time at Alan Henry

Jim Steiert
Friday, February 27, 2026
While some sportsmen were planning their final waterfowl hunts of the season the 2026 Toyota ShareLunker program kicked off its 40th anniversary season at O.H. Ivie Lake and Lake Alan Henry, with Alan Henry bursting back on the big bass scene.
Great results in Dallas for Hereford High School welding students. Three welding students competed at Universal Technical Institute. Results from the competition were: 1st Place – Kevin Garcia, $7,000 scholarship; 5th Place – Emiliano Garcia, $2,000 scholarship and 7th Place – Diego Gonzalez, $2,000 scholarship

Great results in Dallas for Hereford High School welding students. Three welding students competed at Universal Technical Institute. Results from the competition were: 1st Place – Kevin Garcia, $7,000 scholarship; 5th Place – Emiliano Garcia, $2,000 scholarship and 7th Place – Diego Gonzalez, $2,000 scholarship

HHS WELDING

News Staff
Friday, February 27, 2026
Hereford Boys Golf competed in the Raider Rumble today and finished 3rd as a team. Our golfers played in a unique format with a low ball front 9 and alternating shot back 9. Results: Kyler Stow and Corey Mendoza: 77; Hezekiah Carbajal and Cash Valdez: 79; Jayden Tijerina and Matt Zepeda: 85.

Hereford Boys Golf competed in the Raider Rumble today and finished 3rd as a team. Our golfers played in a unique format with a low ball front 9 and alternating shot back 9. Results: Kyler Stow and Corey Mendoza: 77; Hezekiah Carbajal and Cash Valdez: 79; Jayden Tijerina and Matt Zepeda: 85.

HHS GOLF

News Staff
Friday, February 27, 2026

Church

News Staff
Friday, February 27, 2026
Jeff Blackmon, Publisher, publisher@herefordbrand.comCentral Church of ChristThe Central Church of Christ meets every Sunday at 148 Sunset, the corner of Sunset & Plains, in Hereford. Sunday School begins at 9:30 a.m.; Morning worship begins at 10:30 a.m.
Hereford High School’s SkillsUSA Law Enforcement team competed at the SkillsUSA Texas District 3 Competition. Criminal Justice Quiz Bowl 1st Place - Alonso Castro, Felipe Jaquez, Carlos Rodriguez, Nahomy Rodriguez, Macy Betzen and Victoria Castro.

Hereford High School’s SkillsUSA Law Enforcement team competed at the SkillsUSA Texas District 3 Competition. Criminal Justice Quiz Bowl 1st Place - Alonso Castro, Felipe Jaquez, Carlos Rodriguez, Nahomy Rodriguez, Macy Betzen and Victoria Castro.

SKILLS USA

News Staff
Friday, February 27, 2026
Cooper belongs to Annette Limas Villarreal. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Cooper belongs to Annette Limas Villarreal. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Pet Pic of the Week

News Staff
Friday, February 27, 2026
Deaf Smith County Chamber of Commerce Member Spotlight

Deaf Smith County Chamber of Commerce Member Spotlight

Deaf Smith County Chamber of Commerce Member Spotlight

News Staff
Friday, February 27, 2026
This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Panhandle Dental of Hereford. Panhandle Dental is located at 1300 W. Park Avenue and may be reached at (806) 583-3092. Panhandle Dental believes every patient deserves individualized attention and comprehensive care.
Whiteface of the Week

Whiteface of the Week

Whiteface of the Week

News Staff
Friday, February 27, 2026
Congratulations to Hereford High School Junior Macy Betzen for taking first place in Job Demonstration at the Skills USA District 3 Competition.
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