Hereford Brand

Pierce Valdez (0) plays against West Plains. The Whitefaces lost 72-41 to Estacado in the Caprock Tournament Monday. Both the Lady Herd and the Hostile Herd host Pampa Jan. 6 in district play.

Pierce Valdez (0) plays against West Plains. The Whitefaces lost 72-41 to Estacado in the Caprock Tournament Monday. Both the Lady Herd and the Hostile Herd host Pampa Jan. 6 in district play.

Pierce Valdez (0)

Hope Is the Vibe: Start 2026 with a Chance to Win $5,000 When You Donate Blood!

Hope Is the Vibe: Start 2026 with a Chance to Win $5,000 When You Donate Blood!

Hope Is the Vibe: Start 2026 with a Chance to Win $5,000 When You Donate Blood!

The Blood Institute at Coffee Memorial Blood Center is kicking off the new year with hope, heart and a major $5,000 giveaway. From Dec. 26 through Jan. 12, every donor will be entered to win $5,000 to begin 2026 on a brighter note.
RIBBON CUTTING

RIBBON CUTTING

RIBBON CUTTING

Deaf Smith County Chamber of Commerce held a ribbon cutting ceremony for Mane on Main at 140 Main Street last week.
TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

“If a man be gracious and courteous to strangers, it shows he is a citizen of the world”.Francis BaconDecember 1957 From the day after Christmas through the rest of the 1957 year, The Brand was full of end of the year sales ads and various contests to win prizes.
Abbott’s Tax Plan Promises Relief — But Puts Rural Texas on the Chopping Block

Abbott’s Tax Plan Promises Relief — But Puts Rural Texas on the Chopping Block

Abbott’s Tax Plan Promises Relief — But Puts Rural Texas on the Chopping Block

Last month, Governor Greg Abbott unveiled what he calls a “bold” plan: eliminate school district property taxes on homesteads and replace roughly $35 to $39 billion in local school funding with the state’s current budget surplus and other state revenues.
Financial Focus

Financial Focus

Financial Focus

With the new year around the corner, many people are setting goals for 2026. After months of rising prices on everything from milk to mortgages, money-related resolutions are prominent.
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

Five big moves from the Lege in 2025 The Texas Legislature made a host of major decisions in 2025, as The Dallas Morning News reported. Here are the highlights:• Homeowners received a break on their property taxes after approving a proposed constitutional amendment in November.
Samantha Grajeda pulls up for a jump shot against West Plains before the Christmas break. Grajeda and the Lady Whitefaces topped West Plains 52-32 on Dec. 22 moving the team to 2-1 in district play. (Courtesy photo)

Samantha Grajeda pulls up for a jump shot against West Plains before the Christmas break. Grajeda and the Lady Whitefaces topped West Plains 52-32 on Dec. 22 moving the team to 2-1 in district play. (Courtesy photo)

LADY HERD HOOPS

SPREADING CHRISTMAS CHEER

SPREADING CHRISTMAS CHEER

SPREADING CHRISTMAS CHEER

Dec. 18 the Hereford ISD Superintendent’s Council students packed care packages for the residents at Hereford Nursing & Rehab and delivered them. The group also stopped by HISD board member Carolyn Waters’ house to drop off her Christmas gift.

Warm, dry holiday weather elevates wildfire risk across Texas

Unseasonably warm and dry conditions, along with freezecured grasses are raising wildfire risks during the holidays across the Lone Star State, the Texas A&M Forest Service warns.Texas is forecast to experience unusually warm and dry weather during this holiday season.