Hereford Brand

Jaxon Lucio drives to the basket against West Plains Dec. 22. Hereford lost the district contest 84-44. (Courtesy photo)

Jaxon Lucio drives to the basket against West Plains Dec. 22. Hereford lost the district contest 84-44. (Courtesy photo)

HERD HOOPS

Hereford City Manager’s Report ...

Hereford City Manager’s Report ...

Hereford City Manager’s Report ...

Throughout this holiday season, I have had the pleasure of attending many Christmas events across our community. I joined the Lions Club Christmas party at the Country Club, where I also saw members of the Rotary Club gathered in celebration.
A Reminder of the Importance of Attendance

A Reminder of the Importance of Attendance

A Reminder of the Importance of Attendance

On December 15, 2025 the Hereford ISD Board of Trustees approved a calendar change that affects the start of the 2nd semester. Because of needed update requirements from the State of Texas, January 5, 2026 will now be a staff development day for all staff members to report to the Varsity gym at 9 a.

A little mortal money can help a lot

CSF donations surpass $75,000 A small matter, said the Ghost (of Christmas Past,) to make these folks so full of gratitude. He (Old Fezziwig) has spent but a few pounds of your mortal money.(Scrooge) The happiness he (Fezziwig) gives is quite as great as if it cost a fortune.
Deaf Smith County Chamber of Commerce Member Spotlight

Deaf Smith County Chamber of Commerce Member Spotlight

Deaf Smith County Chamber of Commerce Member Spotlight

This week’s Deaf Smith County Chamber of Commerce Member Spotlight is on Yucca Boutique. Yucca Boutique is an exciting new venture brought to life by the imaginative creators of Unique Boutique and Salon.
God bless the goose of the Christmas feast

God bless the goose of the Christmas feast

God bless the goose of the Christmas feast

Serious waterfowl hunters who pursue ducks and geese are likely more prone to eat wild goose than others in America these days. There was a time when most everyone consumed waterfowl.
Jeff Blackmon

Jeff Blackmon

LAUGHS OF THE WEEK

Compiled off the Internet by Jeff Blackmon, Publisher of the Hereford BRANDWhat does a baby computer call his father? Data.After an unsuccessful harvest, why did the farmer decide to try a career in music? Because he had a ton of sick beets.I only seem to get sick on weekdays.