Hereford Brand

La Madre Mia met for dinner and a movie in Amarillo on October 9. They saw the movie Soul on Fire on its opening night at Cinergy. Members present are pictured ready to see the movie.

La Madre Mia met for dinner and a movie in Amarillo on October 9. They saw the movie Soul on Fire on its opening night at Cinergy. Members present are pictured ready to see the movie.

La Madre Mia Study Club meets for dinner and a movie

News Staff
Saturday, October 18, 2025
La Madre Mia Study Club met for dinner and a movie in Amarillo on Thursday, October 9. Members met at Rosa’s Cafe on Soncy to eat dinner and have some fellowship before driving over to Cinergy Movie Theater to see the movie Soul on Fire on its opening night. The movie was inspirational and touching.
Business of the week shout out! The Hereford cheerleaders are excited to recognize our very own WHITEFACE FORD dealership as our business of the Week! A huge THANK YOU to WHITEFACE FORD for being a supporter of the Hereford cheer booster club! Your continued support helps us cheer louder and stronger, and represent our community with pride! Pictured are (from left) Arianna Ceballos, Makyra Mungia, Jon Galland and Makayla Mungia.

Business of the week shout out! The Hereford cheerleaders are excited to recognize our very own WHITEFACE FORD dealership as our business of the Week! A huge THANK YOU to WHITEFACE FORD for being a supporter of the Hereford cheer booster club! Your continued support helps us cheer louder and stronger, and represent our community with pride! Pictured are (from left) Arianna Ceballos, Makyra Mungia, Jon Galland and Makayla Mungia.

CHEER BUSINESS OF THE WEEK

News Staff
Saturday, October 18, 2025
TAKING FIRE PRECAUTION--Well aware of the huge fuel load present going into fall and leading on to the winter and spring fire season, Deaf Smith County commissioners approved providing fire breaks to private landowners at their October 14 session. Fire breaks can buy precious time for fire crews to arrive. Even with the aid of helpful neighbors, wildfires spread fast and minutes count. (Photo by Jim Steiert)

TAKING FIRE PRECAUTION--Well aware of the huge fuel load present going into fall and leading on to the winter and spring fire season, Deaf Smith County commissioners approved providing fire breaks to private landowners at their October 14 session. Fire breaks can buy precious time for fire crews to arrive. Even with the aid of helpful neighbors, wildfires spread fast and minutes count. (Photo by Jim Steiert)

County approves providing fire breaks for private landowners

Jim Steiert
Saturday, October 18, 2025
Deaf Smith County Commissioners, anticipating high wildfire danger from fall through spring, approved offering to provide fire breaks for local landowners, gave the nod to an application for an Indigent Defense grant, approved local purchase of a vehicle for the Juvenile Probation Office, and opted...
Francesca belongs to Cristal Dudley. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Francesca belongs to Cristal Dudley. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Pet Pic of the Week

News Staff
Saturday, October 18, 2025

PCS Bridge Builder event Oct. 20 at senior center

News Staff
Saturday, October 18, 2025
Panhandle Community Services will hold a Bridge Builder event with Jason Sabo on Monday, October 20 at 11:30 a.m. at the Hereford Senior Citizens Center. Those interested should RSVP to 806-364-5631.Lunch will be provided.
TALES OF DEAF

TALES OF DEAF

TALES OF DEAF

News Staff
Wednesday, October 15, 2025
“Life humbles you as you age. You realize how much time you wasted on nonsense.”--unknownOctober 1957A carload of Hereford lettuce bound for New York and then to Army units in Europe left Hereford on October 5th. This was believed to be a first for lettuce produce in the area.
STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

STATE CAPITAL HIGHLIGHTS

Gary Borders
Wednesday, October 15, 2025
Redistricting attracts a spate of GOP candidates Redrawing the state's con gressional maps, though being challenged in court, has drawn 114 Republican candidates in the state's 38 districts with nearly two months left until the filing deadline, the Houston Chronicle reported.
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