Hereford Brand

TRY FOR THE DRAKES--There are significantly more drakes than hens across all duck species. That's reason enough for duck hunters to try harder to bag drakes and leave hens. This swarm of mallards descending toward the decoys contains mostly drakes and few hens, reason enough to bag the greenheads and leave the Susies.

TRY FOR THE DRAKES--There are significantly more drakes than hens across all duck species. That's reason enough for duck hunters to try harder to bag drakes and leave hens. This swarm of mallards descending toward the decoys contains mostly drakes and few hens, reason enough to bag the greenheads and leave the Susies.

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Suddenly-pooled playas mean wintering habitat; Take drakes, spare hens

Jim Steiert
Saturday, October 3, 2026
While it may not literally have been raining ducks, geese, and sandhill cranes across the Panhandle and South Plains in the past week, it certainly was doing so figuratively.
The Hereford High School Tennis Team will take on Andrews Tuesday at 11 a.m. at Frenship High School in the Bi-District Team Tennis Playoffs. The team topped West Plains 10-9 Wednesday to claim third place in district. Complete results are on page 5.

The Hereford High School Tennis Team will take on Andrews Tuesday at 11 a.m. at Frenship High School in the Bi-District Team Tennis Playoffs. The team topped West Plains 10-9 Wednesday to claim third place in district. Complete results are on page 5.

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HERD TENNIS TOPS WEST PLAINS FOR THIRD PLACE

News Staff
Saturday, October 3, 2026
The Hereford Lady Whitefaces rallied from an early setback to defeat Borger 3-1 on Tuesday, Sept. 29.Borger took the opening set 25-21, but Hereford responded by winning the next three sets. The Whitefaces took Set 2, 25-14, followed by a dominant 25-8 victory in Set 3.
TRI STATE FAIR

TRI STATE FAIR

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TRI STATE FAIR

News Staff
Saturday, October 3, 2026
DECISION MAKERS--The Deaf Smith County 4-H Consumer Decision Making teams had second and third place finishes at the Tri State Fair in Amarillo. The junior team (above, left) of Colin Matthews, Trew Baird, Graylen Garman, and Isabella Olivarez placed third and Colin Matthews was the high individual.
Jeff Blackmon

Jeff Blackmon

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LAUGHS OF THE WEEK

News Staff
Saturday, October 3, 2026
Short punsWhat’s the difference between a hippo and a Zippo?One weighs a ton, and the other is a little lighter.Did you hear about the guy who got the left side of his body amputated?He’s all right now.Seinfeld Quotes“I gotta focus.

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Central Church of Christ

– Denny R. Sneed
Saturday, October 3, 2026
I do not know how accurate the following may or may not be, but it may cause each one to stop and think: Someone has estimated that at 70 years of age, the average person has spent approximately:20 years sleeping,20 years working,6 years eating,7 years playing,5 years dressing,1 year on the phone,2...

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Nazarene Family Church

Your Friend,
Saturday, October 3, 2026
This Sunday, we express our Appreciation to Pastor Aaron and Victoria for all their love and service to young people and our church over the past 5 years.
RAINBOW ON RANGER--This picture was taken on Ranger Street near the Hereford Senior Center Thursday morning. Lots of rainbows have been spotted along with much-needed moisture in Deaf Smith County. (BRAND photo/Nora Blackmon)

RAINBOW ON RANGER--This picture was taken on Ranger Street near the Hereford Senior Center Thursday morning. Lots of rainbows have been spotted along with much-needed moisture in Deaf Smith County. (BRAND photo/Nora Blackmon)

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Fall monsoons continue bringing rain to area

Jim Steiert
Saturday, October 3, 2026
“Fall monsoons” brought five widely dispersed funnel clouds, lashing wind and rain that flooded playas, streets and highways, and spawned flow in area creeks and rivers September 29 and 30.Tierra Blanca Creek, heading west of Clovis, was flowing on the west side of Hereford, through the municipal...
Sassy belongs to Theresa Martinez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Sassy belongs to Theresa Martinez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

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Pet Pic of the Week

News Staff
Saturday, October 3, 2026
Sassy belongs to Theresa Martinez. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise.
Deaf Smith County Chamber of Commerce Member Spotlight

Deaf Smith County Chamber of Commerce Member Spotlight

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Deaf Smith County Chamber of Commerce Member Spotlight

News Staff
Saturday, October 3, 2026
Today’s Deaf Smith County Business Spotlight is on Stevens Five Star Car and Truck Center. Your Silverado is waiting, but not for long. Right now, get great offers on the 2026 Chevy Silverado and put your next big plan in motion.
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