Hereford Brand

Hereford soccer player Alexis Arceo Committed to Lamar Community College. The Hereford Boys Soccer Program is proud to announce that Alexis Arceo has committed to continue his academic and athletic career at Lamar Community College.

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Whiteface of the Week

News Staff

Saturday, June 27, 2026

Lil’ Bit belongs to Stephanie Burnett. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

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Pet Pic of the Week

News Staff

Saturday, June 27, 2026

Deaf Smith County Chamber of Commerce Member Spotlight

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Deaf Smith County Chamber of Commerce Member Spotlight

News Staff

Saturday, June 27, 2026

Party Rooms Now Available to Book at Mungia Sports Center. Looking for the perfect place to host your next birthday party, team celebration, family gathering, or special event? Mungia Sports Center party rooms are now officially available for booking!

How Do We Decide What Matters?

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How Do We Decide What Matters?

By Suzanne Bellsnyder, Texas Rural Reporter

Wednesday, June 24, 2026

I love to listen to podcasts, and it was The Mel Robbins Podcast that introduced me to a problem-solving exercise called the Five Whys.The premise is straightforward. When you’re trying to understand a problem, you ask why. Then you ask why again. Then again.

STATE CAPITAL HIGHLIGHTS

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STATE CAPITAL HIGHLIGHTS

Gary Borders

Wednesday, June 24, 2026

Rural counties face hurdles in regulating data centers Rural counties trying to slow or even block data center construction are finding they have limited legal authority, the Texas Standard reported.

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Financial Focus

News Staff

Wednesday, June 24, 2026

You Have an Estate Plan — Whether You Know It or NotThink estate planning is only for the wealthy or elderly? Think again. If you own anything — a home, a car, a savings account, even a pet — you already have an estate plan. The only question is: Did you create it, or will your state do it for you?

MULTI GENERATIONS--The annual San Jose Jamaica is a big draw for local families and relatives to travel to get in on the fun, too. (Photos by Jim Steiert)

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HEREFORD JAMAICA

News Staff

Wednesday, June 24, 2026

JAMAICA 2026

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JAMAICA 2026

News Staff

Wednesday, June 24, 2026

The annual San Jose Jamaica drew the usual large crowd to Dameron Park on Sunday, May 31 with a wondrous selection of food and treats, plus games for the kids, live music, and a performance by Ballet Folklorico from the local church.

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Hereford Police Department & Deaf Smith County Sheriff’s Report

News Staff

Wednesday, June 17, 2026

Deaf Smith County Sheriff’s Dept.June 3 Cynthia Ann Rios was arrested for fail to ID fugitive from justice refuse to give. Cruz Holguin was arrested for accident involving damage to vehicle greater than or equal to $200, possession of controlled substance PG1 less than 1 gram.

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LETTER TO THE EDITOR

News Staff

Wednesday, June 17, 2026

Dear Editor,As we prepare for the Google datacenter construction, different people explain how this will benefit our county and city.

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