Hereford Brand

Deaf Smith County Chamber of Commerce banquet honorees included (top, right) Citizen of the Year B.J. Gililland, Chamber of Commerce Hall of Fame Brenda Fuentes (above, right) and Employee of the Year Vanessa Nava (above).

Deaf Smith County Chamber of Commerce banquet honorees included (top, right) Citizen of the Year B.J. Gililland, Chamber of Commerce Hall of Fame Brenda Fuentes (above, right) and Employee of the Year Vanessa Nava (above).

Chamber of Commerce holds annual banquet

News Staff
Friday, February 6, 2026
A packed house enjoyed the annual Deaf Smith County Chamber of Commerce banquet Saturday, Jan. 31 at Hilltop Event Center.A ribeye steak dinner was provided to attendees with entertainment by J’s Dueling Pianos. It was the second time the dueling pianos group performed at the banquet.
Whiteface of the Week

Whiteface of the Week

Whiteface of the Week

News Staff
Friday, February 6, 2026
“Jayden knocked down the buzzer-beating game winner against Pampa and followed it up by leading the charge vs. Borger with 20 points. This season hasn’t been easy, but Jayden stays locked in, keeps his head high, and believes in his teammates every single game.
Picasso belongs to Margaret Avila. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Picasso belongs to Margaret Avila. To enter your pet in the Hereford BRAND’s Pet Pic of the Week contest visit us on Facebook and submit your picture there. Winners receive a free one year online subscription to the Hereford BRAND or some Hereford BRAND merchandise. Winners need to come by 205 E. Park Avenue to the Brand office to claim their prize.

Pet Pic of the Week

News Staff
Friday, February 6, 2026
TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

TALES OF DEAF SMITH COUNTY

Carolyn Waters
Wednesday, February 4, 2026
“We must especially beware of that small group of selfish men who would clip the wings of the American Eagle in order to feather their own nests”.
TEXAS PRESS ASSOCIATION

TEXAS PRESS ASSOCIATION

TEXAS PRESS ASSOCIATION

State Capital Highlights
Wednesday, February 4, 2026
At least 11 dead in state after winter storm At least 11 people have died in Texas, nearly half of them children, after Winter Storm Fern swept the state last week, the Texas Standard reported.

Financial Focus

News Staff
Wednesday, February 4, 2026
If you’re a local business owner, you’re juggling many priorities: growing revenue, managing expenses, supporting your team and planning for your own future. What if one tool could help with all these goals?

TWC Recognizes Career and Technical Education Month

News Staff
Wednesday, February 4, 2026
This February, the Texas Workforce Commission (TWC) is celebrating Career and Technical Education (CTE) Month by highlighting the value of CTE programs and the students who are preparing for highskill technical careers in more than 460 different fields across the state.

HISD HOOPS WRAP UP

News Staff
Wednesday, February 4, 2026
Hereford swept Pampa on the road Friday, and one of the wins is something Hereford fans won’t forget.The Herd won with a buzzer-beating three from Senior Jayden Sosa by a score of 5857.Senior guard Tristen Smith had a team high 12 points.
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